This week, I watched a TED Talk called Design is in the Details. In this talk, Paul Bennett discusses the idea of how big changes and success in designs come from the small details of the design and the small ideas. Bennett also discusses how the perfect idea could be right in front of us, but we have become so blind to it because we are looking too hard. In this case, the designers must take a step back and look at things from the consumers point of view. By taking the consumers point of view, designers are able to see the true issue and get an idea of the type of solution would be best for the situation.
