This week’s readings touched a lot on the concept of “new ideas.” All successful designs have three things in common. Every design concept has a message to the work, has a focused tone for that message, and the message has a clear format. Although these are concepts that are common, the way they are configured creates uniqueness within each design. The way designers configure these concepts leads to new ideas. The concepts of these new configurations serve as prerequisites for new ideas, meaning that every new design requires the use of already developed designs or ideas. This doesn’t mean that the new designs aren’t “new,” but it would be impossible to create something new without using some type of material or concept that is already existing.
