“Emotion and color perception: A psychoanalytical theory of graphic design in consumer of goods” By E. Bankole Oladumiye and Odji Ebenezer
This is an academic journal for the Department of Industrial Design at the Federal University of Technology Akure, Nigeria. The article was published in 2017 and was accepted in 2018.
“Emotion and color perception: A psychoanalytical theory of graphic design in the consumer of goods” by E. Bankole Oladumiye and Odji Ebenezer discusses the use of the principles of design in packaging and how the emotional response and physical look of the packaging determine if it purchased. Line and color are two principles that appear most often in package work and can help invoke emotion, arouse the viewer and create a sense of movement or guide the eye through the package. Colored sunray patterns are one of the more popular arrangements on the package because of the emotional response and excitement created by the formation. The study then goes into detail about texture and the psychological response elicited by color and the principles of design present. The study itself was a survey that measured qualitative data. The study sample was a group of young adults ages 18-45. This group was asked a series of questions to determine their purchasing reasoning. Does color affect your purchase? Does color affect your emotion? How do you feel color and emotion relate to one another when purchasing goods? A majority of participants responded positively, saying color and aesthetically pleasing packaging that elicited a positive effect did influence their purchase.
E., Bankole Oladumiye, and Ebenezer Odji. “Emotion and Colour Perception: A Psychoanalytical Theory of Graphic Design in Consumer of Goods.” Journal of Fine and Studio Art, vol. 7, no. 1, 2018, pp. 1–11., doi:10.5897/jfsa2017.0050.
