“Color Psychology and Graphic Design Applications” by Rose Rider.
I couldn’t find much on Rose Rider, but this was a piece of her Senior Honors Thesis for an honors program at Liberty University. Her sources were cited properly and the source was found on google scholar, which I deem a pretty trustable search engine.
“Color Psychology and Graphic Design Applications” by Rose Rider discusses the fundamental principles of color perception and how they can be applied in the context of Graphic Design. Color by itself is light that is being transmitted at different wavelengths and our perception of it can be broken down into three separate categories, hue, saturation, and value. Color preference can be found in children as young as three months old, and these color preferences universally change with age. For example, infants prefer yellows and reds while older adults are often reported to prefer blues or greens. Color is also reported to carry emotion with it, which is most often seen when comparing hues. Warm hues (the longer wavelength hues) are often associated with energy and are found to be more arousing compared to the calming nature of the shorter wavelength cool hues. Cooler Hues are also the more preferred hue. This information is extremely important when considering its application in Graphic Design. Color is a large factor when trying to appeal to your audience and can be used to reach a specific age, personality, social status, ethnicity, and culture. A good example of this is the preference of color with age, the hue is important, as was mentioned earlier, but saturation and value also have a huge part in what colors are preferred by what ages. Children prefer darker, richer hues and secondary colors, as well as fun textures like glitter, compared to other adults who prefer lighter primary colors.
Rider, Rose M. “Color Psychology and Graphic Design Applications.” (2010).
