I completed two certifications- the content marketing certification and inbound certification. I choose these two cause I think content marketing is interesting for me and inbound marketing is the basic knowledge for digital marketing. I spent about 10 hrs watching lessons and passing the exams. Inbound marketing is shorter and easier than content marketing because …
Author Archives: liuyiw
Why Apple Has Mastered the Art of Online Brand Management
Apple, as one of the big four tech companies in the world, today, it is a brand everyone knows. How did they achieve these- good brand reputation, high profits, and more loyal customers? I believe it is closely related to their online brand management capabilities. We can learn a lot from Apple’s online brand management, …
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Personas for More Effective Email Marketing
Why We Should Focus on Email Marketing? According to Forrester’s prediction, 146 million dollars will be spent on digital marketing by 2021. Although there are a lot of marketing strategies available, email marketing is an indispensable part. “It seems like the entire world is online. In today’s world, everyone relies on digital channels for communication, …
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Privacy Threats of Online Advertising
With the development of the Internet, more and more online advertising in our daily life, what does this bring to us? Do you believe the current model of online advertising is dangerous for society? Actually, there are many potential hazards that the current model of online advertising presents for society. For example, privacy leaks, gender …
What To Do When Your Webpage Doesn’t Rank
Today, I will talk about what should we do if our webpage does not rank. As a marketer, we should know the importance of SEO for marketing. Most of the website traffic is from searching. And SEO can help the website build trust and credibility. So the rank of our webpage is really important for …
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5 Ways to Increase Landing Page Conversions
We face countless landing pages in daily life, some pages make us feel attractive and comfortable but others make us want to turn off as soon as possible, why? I did not think the reason deeply but now I understand the factor that good landing pages need to have from marketing management class. In this …
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