Personas for More Effective Email Marketing

Why We Should Focus on Email Marketing? According to Forrester’s prediction, 146 million dollars will be spent on digital marketing by 2021. Although there are a lot of marketing strategies available, email marketing is an indispensable part. “It seems like the entire world is online. In today’s world, everyone relies on digital channels for communication, …

Privacy Threats of Online Advertising

With the development of the Internet, more and more online advertising in our daily life, what does this bring to us? Do you believe the current model of online advertising is dangerous for society? Actually, there are many potential hazards that the current model of online advertising presents for society. For example, privacy leaks, gender …