Today, I will talk about what should we do if our webpage does not rank. As a marketer, we should know the importance of SEO for marketing. Most of the website traffic is from searching. And SEO can help the website build trust and credibility. So the rank of our webpage is really important for our business. I will list 4 tips to increase the webpage rank below.
#1. Understand the Ranking Algorithm
Before we try to increase our webpage rank, the first thing is that we should know the ranking algorithm, and then we can target the algorithm to make changes. The most famous ranking algorithm is the Google algorithm, I would not go into the details of the algorithm here, it cannot be explained clearly in few sentences, we can find it from websites easily. Here is a link that may help you. https://www.google.com/search/howsearchworks/algorithms/
However, we should pay attention to the changing of the Google algorithm, it often changes.
#2. Optimize for Your Keyword
We need to set up keywords for our website to help people can find our webpage. We need a core keyword and a set of keywords that are related to searcher’s goals. When we got the keywords for our website, if our webpage ranking always low, we need to use some websites to help us to optimize our keywords. Here is a link that can help us explore keywords: https://moz.com/explorer
#3. Creating High-quality Webpages
1. short load times
Searchers do not have patience, if your website loading time is too long, they will switch to competitors’ websites. If our webpage does not rank we can find whether our loading time is too long, and here is a tool to test the loading speed of the website.
https://developers.google.com/speed/pagespeed/insights/
2. content
I’d like to mention three points about content – fresh content, quantity content, and quality content.
Fresh content means we should put the newest on our website and update the webpage regularly. In this way, the search engines can recognize we are an active and reputable company.
Quantity content -the number of pages and words also important for our webpage. We should know that it is better to include at least 100 words of content on our webpage.
Quality content -We should know that search engines cannot measure quality directly. So there are no clear requirements for a high-quality webpage. However, if we find our webpages do not rank, we should realize that we have to increase the quality of content.
#4. Have the most Authoritative Person to Create Content
In this section, I would say we should invite famous or credible people to create content to meet searchers’ demands.
Whether it is searchers, visitors or Google, they all will think our webpage is credible because of our content from a famous and authoritative person. So if our ranking always bad, we can try to find an authoritative person to create content for our webpage.
References：
- Gabbert, E. (2019). How to Rank for a Keyword in 10 Steps. [online] Wordstream.com. Available at: https://www.wordstream.com/blog/ws/2012/11/14/how-to-rank-for-a-keyword [Accessed 26 Oct. 2019].
- Michigan Technological University. (2019). Five Ways to Improve your Site’s Ranking (SEO). [online] Available at: https://www.mtu.edu/umc/services/digital/seo/ [Accessed 26 Oct. 2019].
- Coyle, J. (2019). Why Your Website Doesn’t Rank Well. [online] Marketingaiinstitute.com. Available at: https://www.marketingaiinstitute.com/blog/why-your-website-doesnt-rank-well [Accessed 26 Oct. 2019].
- BuildFire. (2019). 15 Reasons Google Doesn’t Rank Your Site (And How To Fix It). [online] Available at: https://buildfire.com/reasons-google-doesnt-rank-site-and-fix-it/ [Accessed 26 Oct. 2019].
- BuildFire. (2019). 15 Reasons Google Doesn’t Rank Your Site (And How To Fix It). [online] Available at: https://buildfire.com/reasons-google-doesnt-rank-site-and-fix-it/ [Accessed 26 Oct. 2019].
