{"id":746,"date":"2007-09-26T15:34:48","date_gmt":"2007-09-26T23:34:48","guid":{"rendered":"http:\/\/blogs.library.oregonstate.edu\/enews\/2007\/09\/26\/database-trial-simplymap\/"},"modified":"2019-01-08T01:21:19","modified_gmt":"2019-01-08T01:21:19","slug":"database-trial-simplymap","status":"publish","type":"post","link":"https:\/\/blogs.oregonstate.edu\/libraryenews\/2007\/09\/26\/database-trial-simplymap\/","title":{"rendered":"Database trial: SimplyMap"},"content":{"rendered":"<p>A trial has been set up for the <a href=\"http:\/\/simplymap.com\/index.php\">SimplyMap <\/a> database.  SimplyMap is an Internet-based mapping application that enables users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables. The trial will run through<strong> October 31, 2007<\/strong>.<\/p>\n<p>You will need to create a personal workspace to use the database during the trial. Instructions are on the home page of the database.<\/p>\n<p>The trial provides access to the EASI \u00ae Standard Package, which includes data from the year 2000, 2006 Estimates, 2011 Projections, and the MRI &amp; EASI Life Stage Clusters.<\/p>\n<p>The Standard Package incorporates the following data: <br \/>\nDemographic Variables  <br \/>\nRetail Sales, Store Groups, and Food Service Variables  <br \/>\nEASI Sales and Other Potential Variables  <br \/>\nEASI Quality of Life Variables  <br \/>\nConsumer Price Index Variables  <br \/>\nGeneral Employment (by Place of Work)  <br \/>\nGeneral Establishment (by Place of Work)  <br \/>\nDetailed Employment (by Place of Work)  <br \/>\nDetailed Establishments (by Place of Work)  <br \/>\nDetailed Consumer Expenditure Variables  <br \/>\nEASI Profile Variables  <br \/>\nAncestry Tabulations  <\/p>\n<p>Mediamark Research (MRI) produces current estimates of usage and consumption (propensity) for thousands of very specific and detailed products, including actual brand data, details of frequency of usage, and more.  Our data provider EASI \u00ae (Easy Analytic Software, Inc) annually prepares estimates for about 3,000+ MRI categories of propensities using their updated demographic estimates.  EASI\u2019s models use their own Block Group demographic estimates to update these potential results (propensity to buy, expenditures, etc.).<\/p>\n<p>EASI\/Mediamark Research Inc. (MRI) Propensity Data incorporates the following data:  <br \/>\nEASI\/MRI Automotive   <br \/>\nEASI\/MRI Beverages   <br \/>\nEASI\/MRI Sports  <br \/>\nEASI\/MRI Ailments, Remedies  <br \/>\nEASI\/MRI Apparel  <br \/>\nEASI\/MRI Appliances  <br \/>\nEASI\/MRI Attitudes\/Lifestyles  <br \/>\nEASI\/MRI Baby  <br \/>\nEASI\/MRI Computers  <br \/>\nEASI\/MRI Electronics  <br \/>\nEASI\/MRI Family Restaurants  <br \/>\nEASI\/MRI Fast Food  <br \/>\nEASI\/MRI Financial  <br \/>\nEASI\/MRI Grocery  <br \/>\nEASI\/MRI Insurance  <br \/>\nEASI\/MRI Internet  <br \/>\nEASI\/MRI Leisure  <br \/>\nEASI\/MRI Media  <br \/>\nEASI\/MRI Personal Care  <br \/>\nEASI\/MRI Pets  <br \/>\nEASI\/MRI Purchasing <br \/>\nEASI\/MRI Telephony  <br \/>\nEASI\/MRI Travel  <br \/>\nEASI\/MRI Video  <\/p>\n<p>Life Stage Clusters are a neighborhood classification system based on the crucial factors (84 Possible Life Stages based upon: Age of  Head of Households; Marital Status; and Household Income) that determine life&#8217;s key decisions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A trial has been set up for the SimplyMap database. SimplyMap is an Internet-based mapping application that enables users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables. The trial will run through October 31, 2007. You will need to create a personal workspace to use the database&hellip; <a href=\"https:\/\/blogs.oregonstate.edu\/libraryenews\/2007\/09\/26\/database-trial-simplymap\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":6101,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1303471],"tags":[],"class_list":["post-746","post","type-post","status-publish","format-standard","hentry","category-trials"],"_links":{"self":[{"href":"https:\/\/blogs.oregonstate.edu\/libraryenews\/wp-json\/wp\/v2\/posts\/746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.oregonstate.edu\/libraryenews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.oregonstate.edu\/libraryenews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.oregonstate.edu\/libraryenews\/wp-json\/wp\/v2\/users\/6101"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.oregonstate.edu\/libraryenews\/wp-json\/wp\/v2\/comments?post=746"}],"version-history":[{"count":1,"href":"https:\/\/blogs.oregonstate.edu\/libraryenews\/wp-json\/wp\/v2\/posts\/746\/revisions"}],"predecessor-version":[{"id":9697,"href":"https:\/\/blogs.oregonstate.edu\/libraryenews\/wp-json\/wp\/v2\/posts\/746\/revisions\/9697"}],"wp:attachment":[{"href":"https:\/\/blogs.oregonstate.edu\/libraryenews\/wp-json\/wp\/v2\/media?parent=746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.oregonstate.edu\/libraryenews\/wp-json\/wp\/v2\/categories?post=746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.oregonstate.edu\/libraryenews\/wp-json\/wp\/v2\/tags?post=746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}