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Business

Basics of Effective Branding

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Effective branding can make all the difference in the world for a new business. In fact, it can be one of the key differentiators between a successful and an unsuccessful company. Your brand is what sets your company apart from others, and it’s what people will identify you with. It’s about a lot more than a logo or a company name — it’s about the words you use, the images you choose, and how it all ties together. The goal of branding is to create a truly unique identity for your business that reflects its values, its personality, and, above all else, its customers. 

Your brand is the face of your business. It’s often the first thing that potential customers encounter when they are trying to decide whether or not to use your services or buy your products. A strong brand presence is therefore essential to competitiveness in a world of expanding consumer options. 

But creating a successful brand for a business requires more than quick thinking. It is an art form, and it requires you to be thoughtful and deliberate about your company’s image. If you’re having trouble establishing a brand for your product or service, here are some tips to help you out.

Find your identity

Creating a brand for your business is one of the most important decisions you’ll make. Branding plays a huge part in getting potential customers to trust your product or service and ultimately buy it. The best brands have clear messages and a strong sense of identity. They offer a distinct value proposition that is communicated through powerful branding. But, with so many businesses out there, it can be difficult to make your brand stand out. The key is to find a unique concept for your business that will draw in potential customers. 

The world is a noisy place. Purchasing behavior is more impulsive than ever. In order to stay ahead of your competitors, you have to make sure that your brand message cuts through the clutter and lands in a meaningful way. That means establishing a company identity that’s acknowledged by all stakeholders, including your employees and customers.

Branding is an important but tricky aspect of marketing, so it’s essential to get it right if you want to succeed. The stronger your brand identity is, the easier it will be for people to recognize your business and your value proposition. Remember, your business is more than just an item sold for money. It’s a story that will be relived over and over again every time a customer or client uses your product. 

Make Your Identity Shine

Now that you’ve figured out what your business stands for, the first step is to select a name that captures the essence of what you do and provokes interest among potential customers. When choosing a business name, write down every idea you can think of, use a business name generator, and then pick the one that is the shortest, easiest to pronounce, and most memorable.

The next step is to choose a slogan or a catchphrase that will serve as the beacon for developing brand recognition. Your slogan is your company’s first impression, and it needs to be an accurate one. To capture the attention of prospective customers online, you need a slogan that encapsulates the spirit of your brand image in a way that’s eye-catching and memorable. It’s time to enhance design aspects to make your brand pop.

Once you have chosen your brand’s name and tagline, take the time to think about its overall look and feel. From logos to app icons, your company’s design is how people identify you. The right design can draw people in while the wrong one can turn them away. Your brand is the direct reflection of your business and its attitude – the face behind it and the voices speaking for it. That’s why it is so important to determine a design aesthetic that both reflects and supports your brand.

When you’re just getting started, it can seem like a lot of fun to experiment with different fonts, colors, and graphics. What you may not realize is that this can be incredibly confusing for your customers. Choosing a logo that represents the company’s core values and personality is a good place to start when building a company’s visual identity. From there, it’s all about picking colors and fonts that complement the logo, while also facilitating a consistent easy-to-read experience across all platforms.

In a world where businesses have less and less time to make an impression, effective branding is imperative. Brands are like people – some have charming personalities that others find unforgettable, some must learn how to dress before going out in public, and some are just plain shabby. You might have great services, but without competent branding, your product might not get the recognition you deserve. Effective branding can spell the difference between an organization’s success and failure. 

Categories
Life

Fostering connection, one meetup at a time: How The Awareness, Courage and Love Global Project is deepening relationship worldwide

In a world that seems more isolated than ever, The Awareness, Courage and Love (ACL) Global Project is working to unite people in meaningful communication that not only brings people together but also promotes self-actualization. More than just having conversations with other people, ACL is guided by scientific research and purposeful discussion that allows for participants to open up in ways they may have never thought possible before.

A nonprofit organization, ACL was created in 2015 in the form of meetups. The organization began with just one group based in Seattle, Washington, and after years of growth, it is now a worldwide phenomenon that consists of chapters in 29 countries and 6 continents cities and continues to grow.

Mavis Tsai, the Founder and Executive Director of the ACL Global Project, is a clinical psychologist who has made it her mission to ameliorate the widespread public health issue of loneliness. Out of research that she was conducting, she developed the idea of an organization that would allow people all across the world to learn more about themselves and strengthen their connections with other people. Thus, ACL was born and began to foster deep communication and listening among people everywhere.

Origins of ACL

ACL originated when Tsai and her spouse started Functional Analytic Psychotherapy (FAP), which led to five books and a following around the world. Tsai wanted to create a way for people across the globe to have access to the powerful principles of FAP, without having to be in therapy, and so ACL came to be.

“ACL’s mission is to grow a worldwide network of open-hearted change seekers who strive to meet life’s challenges through deepening interpersonal connection and rising to live more true to ourselves,” Tsai said. “We’re looking to alleviate the major public health crisis of loneliness and isolation and reach any person who desires richer relationships.”

At its core, ACL works to deepen interpersonal connection and truth for its members. The organization bases its work on the fact that connection with others is absolutely crucial for physical and mental health.

What ACL does and how it works

At ACL, Tsai and her team make a space for people to come together, connect and create more meaningful and passionate lives. This is done through chapter meetups, with each chapter guided by its own leader. During the meetings, participants practice open-hearted presence, deep listening, embrace vulnerability and respond to contemplation questions that focus on different themes. Themes range from unlived lives and dying without regrets to cultivating resilience and living with intention.

“We help people delve into what’s meaningful,” Tsai said. “This can include addressing unfinished business or the courage to face the unknown.”

In addition to exploring these themes, group members also participate in a guided meditation to acknowledge times when the themes were present in their lives, as well as promote being truly present in the moment.

“If you’re not true to yourself, you can’t connect with others from a genuine place,” Tsai said.

During the pandemic, which has brought a heightened sense of isolation, the meetups have been especially important for people. Currently, they’re conducted through video meetings. As far as connection tips in the time of COVID-19, Tsai said it helps to increase eye contact, to ask meaningful questions, to self-disclose with vulnerability and to reflect with warmth and acceptance.

“Loneliness is as rampant as ever but many people aren’t talking about it,” she said.

In these current times of isolation, Tsai said she has seen that social media can have different effects. During the pandemic, some people find it life-saving and a good way to connect with others.

“Interacting on social media for some people can be like making warm contact at the drinking fountain when people were working at the office,” she said. “We need to be researching and harnessing the positive aspects and decreasing the negative effects.”

At ACL, it’s all about awareness, courage and love. There, awareness is defined as taking notice of one’s internal feelings as well as the feelings of others, and not passing judgment while doing so. When it comes to courage, it’s about taking steps outside of one’s comfort zone in order to live more true to one’s self, for instance verbalizing a vulnerable thought or feeling that may otherwise go unexpressed. Finally, love in this sense is defined as treating one’s own and others’ experiences with compassion and being open to receiving that same compassion back.

Taking these principles, chapter leaders facilitate exercises to help participants practice and experience awareness, courage and love in real time, as well as take learning to the real world and implement them in daily life.

Creating a phenomenal effect worldwide

With each meetup, ACL is making a significant difference and impact in the lives of its members with a grassroots approach to spreading the message and practice. This is a different kind of wellness center.

“I see people changing right in front of my eyes,” Tsai said.  “They become bigger versions of themselves.”

Now present on six continents, ACL currently has 68 active chapters in 29 countries. While there is no official data, Tsai said she has seen more of a sense of isolation in first-world countries as opposed to other countries that have community-focused cultures.

Tsai said they’ve been able to scale ACL by training people to be deeply present and caring. She emphasized that powerful moments of connection are created through the practice of vulnerable self-disclosure and listening responsively with acceptance.

Some of the plans and goals of ACL are to develop hundreds of groups and have one lead coordinator on each continent, furthering the ultimate vision of reaching tens of thousands of people. As part of this process, ACL is also soon launching an app that will make its reach significantly broader.

Grounded in psychology and science

At its core, ACL is rooted in psychology and scientific research. Tsai said during the meetups, research suggests that when deep connections are made, the brain generates higher levels of oxytocin, serotonin and dopamine. Oxytocin, often referred to as the “love hormone,” can increase due to positive reactions.

During the sessions, serotonin, or the mood stabilizer, can increase, which is a result of being present in the moment. Dopamine, the reward chemical, also sees an uptick in participants as they partake in self-care activities.

“We’re really social creatures,” she said. “Our work is grounded in psychological science, and studies have shown that people who lack social connection suffer from impairment in physical systems, immune systems and cardiovascular systems. It’s more harmful than excessive drinking, obesity or excessive smoking. People’s physical health is actually endangered.”

Tsai said her research team evaluates the effectiveness of ACL interventions and the impact of creating close connections through randomized controlled trials and also survey questions.

“We’re collecting feedback data from leaders and groups and using it to improve the work,” she said.

Reaching more people through an easy-to-use app

Soon, people will be able to extend their connections beyond just the ACL meetups. The organization is planning to launch an app that will offer an array of community and connection features that will be available for both iPhones and Android phones.

Anne Gulyas, Chief Operating Officer at ACL, said members have had such powerful experiences in meetups that they want to experience the feeling more. With the focus on mobile applications in society today, the natural next step was to create an app.

“The app comprises itself of all the core elements of the meetings, with a link to weekly ACL meetings and a meditation area,” she said.

Gulyas, who started as a member herself in meetups five years ago, said the experience was life-changing and spoke to how she believed life was supposed to be.

“It was a breath of fresh air,” she said.

To start, the app will be in English, but they have plans to expand to other languages. There will also be exercises, which will ask users meaningful questions regarding awareness, courage and love.

The app will also include a “Thought Garden,” where people can post to a stylized posting board and see other people’s responses and input. The prompt would ask a closeness-generating question and cut past all the superficial, small-talk style questions.

Gulyas also emphasized that privacy and security are top priorities when it comes to the app.

“We want to make sure the people who use the app are secure, and there’s account-level security but also a deeper level of privacy,” she said. “Because there’s a journal feature in the app, nobody except the user will have access to that content, and their privacy is honored.”

She said the app will be paid but will be a small fee, which will help support the enhanced security features and decrease the number of spam or bot activities. She said their team has insisted on an ethical approach to the app’s build, backend, data and metrics that are examined. She said the only information they’ll look at is feedback from users, popular features, the language and guidance.

“We built this app to answer a commonly asked question about how you can take ACL into the real world as well as provide the ACL experience more often whether there is a live group near you or not.” she said. “Mavis’s dream is to make sure ACL is available to everyone, in every city, so we’re working on making that happen.”

Categories
Life

Taking A Load Off Occupational Risk

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Work health and safety is sometimes known as occupational health and safety. It involves the prevention of health and safety threats for all members of the workplace, including yourself, your employees, your suppliers, your clients, and anyone else who visits your location of operation. By law, business owners are responsible to provide a safe work environment by maintaining adequate facilities and machinery to allow workers to perform their jobs in a way that will not harm their health. By looking after the safety and welfare of their staff, businesses can ensure smooth, uninterrupted operations and high levels of productivity. We’re On A Roll There is nothing quite as comfortable as lying on a freshly-made bed with crisp, clean sheets. However, the experience may not be the same for housekeeping staff who are changing the linens of several beds that they will not get to rest on. If you consider the pile of pillowcases, sheets, and blankets generated in your household and multiply it by ten or a hundred, then you will have a vague estimate of the huge load of linen that hospitals, hotels, and resorts have to deal with daily. The storage, delivery, and collection of such large amounts of linen present a logistical challenge for housekeeping staff, who already have to strain their backs cleaning rooms and remaking multiple beds. In addition, laundry can present a similar problem, particularly when it is wet and exceptionally heavy. Dedicated trolleys specially designed for laundry and linen—wet or dry—can help your staff to move these loads easily and safely. Laundry & linen trolleys: https://www.advancetrolleys.com.au Just like changing bed sheets, stacking boxes is not that much fun either. Yet, a myriad of industries from grocery warehouses to construction supplies revolve around the neat storage and movement of inventory. Hence, there are a variety of trolleys available that are purpose-built to transport objects in different industrial environments. Some equipment such as strong steel dollies can help to ease the transportation of bulky and hard-to-move pieces. Others such as electric scissor lifts can help employees get hefty items up to high shelves. Industrial trolleys are generally treated with a protective coating to allow them to resist wear and tear and extend their lifespan in harsh weather conditions. Industrial trolleys: https://www.advancetrolleys.com.au/category/industrial Just as industrial trolleys are made to withstand the elements, trolleys made for the healthcare industry are produced with the highest quality stainless steel. Because stainless steel does not corrode or degrade when exposed to high surgical temperatures or harsh sterilization methods, it is the metal of choice for the medical industry. Stainless steel can be found in hospital beds, wheelchairs, and even surgical implants. In demanding medical settings with stringent sanitation and cleanliness requirements, stainless steel trolleys can provide storage and supply movement solutions that expedite the job of medical professionals. From medication trolleys to instrument trolleys designed to hold IVs and oxygen tanks, trolleys can help move essential items while keeping them sterile. Medical trolleys: https://www.advancetrolleys.com.au/category/medical A Win-Win Solution Aside from moving items from A to B, tailored materials handling equipment also assists employers in managing work health and safety risks. Some business owners worry about the costs of implementing safe practices but the hidden costs of workplace injury are a much more pressing concern. When an employee is injured at work, the costs incurred could include coverage of medical fees, paid time off for recovery, and even possible prosecution and fines from government agencies. On top of this, indirect costs such as a reduction in productivity, loss of skill and expertise, poor team morale, and time spent on training replacement staff can negatively impact a business even further. According to the Key Work Health and Safety Statistics Australia 2019 report, the cost of work-related injuries and diseases is estimated to be $61.8 billion a year. The report also states that 36 percent of serious claims by employees were related to body stressing, with 41 percent of claimants suffering from traumatic joint and muscle injury. Thus, it is even more imperative that we provide our staff with the appropriate equipment to protect them from having to perform heavy physical lifting or manually carrying stock items. Particularly in this sensitive pandemic era, it is also prudent to minimize employee contact with soiled linen, dirty laundry, or hazardous waste. For those in the healthcare profession, materials handling equipment can prevent the contamination of sterilized medical instruments. With the advancement of innovation and engineering, there are now numerous solutions for specific industry requirements. Just as we have adopted computer systems to accelerate our administrative and cataloging processes, businesses can take advantage of materials handling equipment to streamline and simplify the movement of their supply and waste. By taking a load off the backs of their staff, business owners can have happier and healthier employees, adhere to government guidelines, and achieve better productivity and profit.