With all the crazy things on the internet, and the pure saturation of every website and search market out there, one of the hardest things as a new company or website is being NOTICED Websites are noticed by ranking high in search engines. So here I am to break down the insight I have about ranking well from classes I’ve taken to research I’ve done on my own. The number one biggest thing when it comes to search engine optimization is relevancy and quality. How do you do this you ask? Stick with me.
Search Engine Optimizations are run using these exact measurements, relevancy and quality, in an algorithm we don’t have access too. But get this… there are careers in SEO where people literally spend all day observing trends and documenting notes and trying to find a way to help YOU know how to rank the best!
First of all, your webpage should match up with what ad you’re sending, uniform theme is key because if you’re webpage doesn’t match the ad, you’ve already lost people’s attention. You should also choose common words for your pages that are easy to search, making your web page easy to find. Shane Barker from The Startup, a blog about beginning a company, explains this well when he says, “Your entire SEO strategy is dependent on how relevant your keywords are to your brand and your products or services (Barker).”
Another crucial way to ensure you show up on google searches is developing your Google My Business page. This is the site where when you search for certain things it shows up closest to the searcher, as well as with pictures, reviews, and website links. It’s very important that you not only develop this page but keep it up to date with the right phone numbers, addresses, business hours, and current photos. People are more likely to try something or trust something other people have tried to, which is where the reviews of the google page and other platforms like Yelp are important.
Another tip Thrive Hive, a current business advice website, mentions that Google’s algorithm has a way of sifting through what they believe could be spam of junk, so maintaining a high quality website is huge. Who’s your target audience? Does your website say that? Are you using nice contrasting colors? Is your website easy to read and follow? All of these things may seem insignificant but if your webpage is high quality content and makes sense to what you’re trying to say, then you’re moe likely to get the ok from Google, which will put you higher up in searches!
These are just a few tips to get you on your way to being #1, always remember relevance and quality is key. You may also find my blog post from last week “5 Ways to Increase Landing Page Conversions” helpful to make sure your page is up to date!
Works Cited:
Barker, Shane. How to Rank on Google’s First Page. The Startup, 28 June 2019,
medium.com/swlh/how-to-rank-on-googles-first-page-43606e3feb0c.
“How to Get on the First Page of Google [2019].” ThriveHive, 2019,
thrivehive.com/get-on-the-first-page-of-google/.
