In this week’s reading we read chapter nine of The Shape Of Design which focused on delightful design. The author described delightful design adding clarity and finding a perfect balance between details and simplicity. The chapter also discussed how a product or service should not only work well and look good, it should produce a memorable expereince. We then read the case study Adding Value to Service Expansion: Vlisco’s Innovation Journey which focused on the company Vlisco, a company that creates fabrics, often of the African wax print style, to be distributed internationally to be customized by consumers. The article went over the steps that brought this company to successful innovation, such as being consumer-centric, utilizing prototyping, and experimenting on possible users. We also read Design Thinking: Getting Started with Prototyping that pointed out that prototyping and experimentation can prove or disprove assumption/biases about a design.
