In this week’s blog card required reading we read about personas in Design Is Storytelling. Building personas while designing a product or service can help you see how different people will experience your product. The author recommended building personas and then developing scenarios in which your person interacts with the thing you’re designing. In The Shape of Design the author made a point that designers are responsible for moving things forward, as well as being stuck between a client and consumer. We also watched a short documentary called Briefly which covered the design brief. It described what a good design brief does, such as give a reason for the project, inspire others, and offer an invitation. I then read an article on Levis’ new digital software to test jeans and the article about Airbnb’s mobile mission. These two articles tied in the fact that technology and digital media can bridge the gap from company to customer.
