Using personas in email marketing.

When using emails as a marketing tool for your business there are a few different things that need to be decided on before the process begins to be successful. Such as chewing if you are going to have opt-in and opt-out emails. Knowing the difference between the two terms is absolutely vital to the success …

Online Advertising Hazards

It comes as no surprise that the current model of online advertising is increasingly becoming worse and worse for the daily consumer. As news broke about Facebook and the Cambridge Analytical Scandal, people became even more reluctant when it comes to sharing on Facebook, Twitter, Instagram.   Many potential hazards come to mind when thinking about …