5 Ways to Increase Landing Page Conversions

1. Every page needs personalization and relevance

This seems more complicated than page tweaking, but for me, this is a necessary stage for any hope of converting a decent landing page view. When you think about content, you should keep the user in mind and reflect a clear purpose. This will improve page performance, including initial content discovery and understanding, as well as usability and conversion optimization. You may find it easier to divide your site into major content types and set up frameworks and methods for each.

Examples of page types might include:

  • Company and brand pages.
  • Service page.
  • Category and product level pages.
  • Contact.
  • Blog/news/article.
  • Cornerstone/evergreen/hero content.

2. Research and target the right audience

Increase your conversion rate by knowing everything about your audience. You should know what they like, what they read, what they watch — even their favorite hobby. This will allow you to create an audience that is directly targeted. When your product is primarily presented to an audience you already know, you can increase the conversion rate. Aim at the right person. 

3. Partner With Influencers

Work with influencers not only to get them to showcase your product or service, but also to offer special offers to those who find you subscribers through their pages. If you have the resources, you can also do more by working with influencers across the board (like developing a product line together).

4.Lower the level of emotional commitment

I like to test things like button text changes and include some less common CRO methods in my experiments. When users promise to press a button, they’re really saying they don’t have any emotional barriers that prevent them from going further in the purchase cycle and getting closer to making a purchase decision (filling out contact forms, filling out apps, etc.). There is a degree of emotional commitment to pressing the button because the user knows that they are committed to going further along the purchase route. You should consider pushing a button, like a person picking up a product from a store shelf and then approaching the cash register. My first trick for increasing button clicks is to reduce the emotional level the user needs. Consider changing the text from “Buy” or “Buy Now” to a softer text, such as “Continue.” This can greatly improve your microtransformation and support more end results. “Continue” is the top tip of the button text I’m currently trying. I highly recommend giving it a try!

5. Use social listening

Social listening is a valuable tool for improving overall conversion rates. It gives you insight into where your audience is, what they are talking about, and how well an idea or content is accepted. Acting on this information gives you an advantage over those who don’t use social platforms.


1, Expert Panel, Forbes Agency Council. “13 Tips To Help Businesses Boost Sales Conversions Through Social Media Marketing.” Forbes, Jun 18, 2019,


2, Lee Wilson, “10 Landing Page Tweaks That Will Increase Conversions.”

SEJ Digital Experience, November 9, 2018,


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