When I think of my brand that I want future employers to know about, I think about my previous experience tied to results. I believe my personal strengths are leading others, and building pipeline in a sales context. I tend to be naturally curious on new strategies to help drive results, like multithreading prospects in the same account. My curiosity and drive are traits I want to make sure I exude on a first touchpoint with people. One of my weaknesses is my knowledge of full length sales processes, I have the ability to get people in the door and qualify them on their potential fit for our solution, but interactions and demos after the fact are what of an unknown world to me. My brand is being a initiative taking, highly motivated salesperson with a results-driven mindset.
If I were to create a creative situation ad for myself, I would want to focus on that brand statement for myself. Being an initiative taking, highly motivated pipeline builder, with a results driven mindset. I would also describe a few points of relative experience, with some bulleted metrics to give evidence to this point. I believe in these kinds of ads, something concise and clear is most beneficial, and I think of it along the same lines as a resume. Employers barely peek at your resume, spending mere seconds on it with a quick scan. This creative situation ad should be formatted and created in a way that is easy to ready, and allows a flow that guides the reader to my desired conclusion. For example, a quick name, location, and desired field at the top. Followed by my quick statement on brand and quality, with 2 bullets of metrics that support that brand statement. Then I would follow with communication methods. I believe in this format, I will have more eyes on the ad with a stronger message that is grounded in evidence with a clear distinction to the reader that I am legit. These ads need to be short, being concise and authentic makes for a value added read, giving myself enough credibility in the seconds taken to scan, to hopefully earn a phone call or touch point.
