For the Extension website, Phase 1 completed in 2018 and Phase 1.5 represents the iterations that are part of the ongoing web strategy.

See also:

Phase 1.5: Timeline and milestones

October 2018 – present:

  • Annual web and content strategy check-ins with program area leaders and content leaders, and Q&A session at Extension annual conference
  • Migration and new development of Outreach and Engagement, EESC, and Impact (formerly Bridges) websites
  • Drupal 6 servers taken down, including archived county sites, branch and combined station sites, and program sites on this old platform
  • Iterative changes to web functionality continues to improve user experience related to events, search, subpages, content types, etc.
  • New look to Extension Service website topic pages roll out and topic committees set up to feature content
  • New look to Extension website program pages and then county/combined stations to follow along with other pages, including homepage, in phases



  • Communication: Regular blog updates including status updates, FAQs, content team progress, previews/examples, etc.
  • Content strategy: Content teams, program areas, and EESC collaborate to develop content strategy
  • Content management: Content teams manage content on Extension web presence (assess needs, evaluate, prioritize, create/revise, publish, maintain, retire)

Full 2019 details coming soon for Phase 2 and 3

Previous Phase 1: Timeline and milestones

Sept.-Dec. 2017:

  • Content teams: Evaluate and organize existing content, prioritize content and identify gaps, Revise and create new content (as needed)
  • EESC:
    • Hold kickoff and follow-up meetings with content teams
    • Continue technology development and initial wireframes/design/theming
    • Move internal content (employee resources) moved to new site

December 2017:

  • Preview new web presence at Extension Annual Conference

January – May 2018:

  • Content teams:
    • Evaluate and organize existing content, prioritize content and identify gaps,
    • Revise and create new content as needed
    • Enter content in new website (Began March 2018)
  • EESC:
    • Continue meetings with content teams as needed
    • Recruit and hire content strategist
    • Refine framework (programming, design)
    • Internal user testing
    • Initial training
    • Ongoing training, support, consultation as content teams begin to enter content
    • Import centrally-managed content

June 1, 2018: New Extension web presence launches (Phase 1)

Our minimum viable product approach means we launched with essential features and priority content. Following launch additional functionality was added. See Blogs

June 1, 2018 – September 2018:

Trainings and website tours were provided in a series of webinars and group meeting for a few months following the launch.  See FAQs and See Trainings

Phase 1: Completed

  • Outreach and Engagement (O&E) executive green light, form steering committee, announce project
  • Research and discovery work (users, scope, SWOT, current status, analytics)
  • Discovery report** (what we know, where we are, where we need to be)
  • Strategy work (content audit, priorities, options, implications, resources)
  • Strategy report** (how we will get where we need to go).
  • Identify/confirm contacts for site managers/decision makers for each website in the OSU Extension family.
  • Preliminary development: With Central Web and Mobile Services, set up necessary servers and development sites.
  • Identify essential features/functions/content and develop initial content strategy for new OSU Extension CMS/main web presence.
  • July/August 2017: Digital strategy review/approval from O&E exec team
  • September 2017: Digital strategy overview meetings with program leaders, regional administrators
  • November 2017: Internal (employee resources) content moved to new site (“intranet”)
  • December 2017-June 2018: Webinar trainings and meetings with content teams and county offices
  • June 2018: Launch of the website
  • June 2018 – September 2018: Webinar and in-person trainings, additional functionality added, and remaining content migrated from Drupal 6 sites.

** Key point for O&E executive team input, direction, decision (see reports).

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