The Extension website launched in the summer of 2018. At that time, hundreds of faculty and staff needed to learn how to migrate and manage content in the new system. This meant learning the different content types and responsibilities of their designated groups.
Educational content would now be driven by and managed by program areas (via content teams). And, based on topics of expertise, not county locations.
Content teams, made up of subject matter experts, became the core of content coordination. These working groups needed to decide how best to function together. Not always an easy task. Web content priorities often fell through the cracks of busy schedules.
A shift occurred in 2020. Thanks for this goes to the program leaders. They recognized the need for allotted time in one person’s role to support faculty working on the website.
In most cases, these people also serve as a content team leader. The exception is Ag, where a bridge person helps all the 34 content team leaders, although some of their teams are self-sufficient.
These 10 designated people serve as a single point of contact — the liaison between the content team(s) and the program area leader and the Extension web and content strategy team. What does this look like and who are these amazing people?
- Adriene Koett-Cronn works on content strategy for Sea Grant. She makes sure their publications, faculty and events get represented on Extension’s site. She brings good innovations to this role and is a joy to work alongside.
- Amanda Bielenberg-Hayes works with Open Campus to help the counties, where they have a presence, share information about their program. She also is gearing up to coordinate how their program could fit within the Extension site. She brings attention to detail and effusive gratitude to her liaison role.
- Candi Bothum, Jaime Guillén and Trisha Applebee work with the 4-H statewide program area and their local programs across the state to coordinate communication. They also help with consistency in structure, design and program resources. This trio stepped into a big role and navigate it with good intentions and a willingness to listen and learn.
- Jessica Green works with the Ag Extension program teams to show how the Extension website can meet their needs on topic or project pages. She is always willing to fill the gaps from adding images to answering questions to researching new information on request. Her friendly nature helps others to understand and use the tools available.
- Kristen Moore works with the cross-program youth education content team. She thinks through their topic categories and the process to get resources from across Extension on to the site. Her experience with the website structure and the ability to see the big picture is useful to facilitate a way forward for this new and ambitious team.
- LeAnn Locher works with the Master Gardener program statewide, their local programs and the Horticulture content team. She helps to coordinate consistency in messaging, design, content updates and outreach strategies. Her strong communication skills, equity perspective and easy-going nature enhance the work of this dedicated team.
- Teresa Crowley works with the Family and Community Health program area across all their programs. She has been essential in translating needs and setting up content on the site from the very beginning. She brings her wit and experience to know the best route forward, and she candidly persists when requests press in from all sides.
- Shannon Murray works with Forestry and Natural Resources Extension to arrange web training and keep a pulse on content and program pages. She aptly stepped into the role recently to carry on their organized approach to content management in meeting the needs of all their team members.
As a season for giving thanks, let us recognize each of their ongoing efforts and contributions. They help to meet a need, come up with new solutions and further the process of Extension’s content strategy. Thank you for all you do!