Extension works in so many different fields from public health to forestry to food systems. People either know us or discover us based on our knowledge in these specific areas. So it is not surprising, the topic menu receives the most clicks on the Extension website’s navigation.
Many of these topic pages could use some organizing by subject matter experts. Topic pages can fill the need to show your coordinated efforts. The educational resources you share every day with key audiences can be accessed in one place without needing to create a separate website on the topic. These topic pages will also easily connect visitors with Extension programs, events and experts across the state.
How topic pages are organized
If no one has curated the topic page, then it is automated to show any latest content tagged with the topic. Check out a topic that relates to your work and see if it looks complete or out of date.
If it’s not useful, then it may be time to connect with the point people from the different Extension program areas to help you quickly organize it. The Extension web team can help you get connected.
The point people will give you an excel sheet of the existing content on that topic page, then ask you to identify and mark related categories. This process also helps you catch content that was mistagged or should be archived.
Then using those categories, the point people can add content tags and set the topic page up online for your review. You can also make further changes on your own. Learn more in the web guide on Instructions for Topic Pages, including a how-to video.
Here’s some great examples of curated topic pages:
New features: Topic categories
Until now, we had to use custom keywords to organize a topic page. Now it is easier with topic categories. The categories help to identify the top tasks that people often come looking for, and show up as main headings down the topic page.
The topic categories also show up as a way to filter “Browse Resources”.
You can add a topic category from your group page if you are a topic page facilitator. Then whenever anyone adds a topic tag to content, the topic category field shows up to fill in. This helps to remember to add these category tags, so any new content shows up in the right place on the topic page.
New features: Opt-in Form for visitors
In the past quarter, visitors to the Extension website has grown 63% in comparison to the same time last year. That’s a lot of people who may be interested to engage with us. A new tool that we are piloting allows people to sign up to get more information.
On the gardening techniques topic page, web visitors can sign up to get a gardening e-newsletter each month. This message “Join our email list for free gardening tips!” pops up from the bottom of the page.
If they decide they want our help for a healthy, beautiful and productive garden and click “Sign me up for the newsletter”, then they can submit their name and email. We assure them we are committed to their privacy and not sharing their information.
If they enter their information, they will get future newsletters.
On the garden vegetable and herb topic page, web visitors see a pop up from the bottom of the screen “Get your free essential guide to gardening!”.
If they click “Download the free guide”, then it gives them an opt-in form to email them the free guide.
If you are interested to learn more, then reach out to us and we can tell you how to try it out on a topic page that you organize.