Lately, people have been wondering how to share their recent Zoom recordings and handouts, and how to let communities know we’re still providing useful activities and resources. The website can play a part in this communication, alongside your emails, social media, newsletters and outreach to local media. We have some guidelines and examples and considerations to get you started and coordinated related to: Prepping recordings, Program pages, County pages.
The county landing page already is a spot to feature your current events, your newsletter and feature a few new pieces of content either from your county or statewide news and resources. You can also use announcements to share resources like Lincoln county.
This action of keeping your landing page fresh shows you are active. Featuring a couple pieces of new content could be done at the same time you are pulling together your newsletter.
If you have a lot of new resources, then keep your focus areas under “What we do” updated too. In addition to announcements, Lincoln county added a new focus area to encourage supporting local food, for example.
We’ve also had requests from other regions that they want one place to showcase all that’s happening across their program areas. In this case, an “Online resources and activities” focus area can be featured at the top of your What We Do section on your homepage. We will push out a template to counties later this week, which you can customize.
We want to elevate visibility and awareness of OSU Extension’s work with Oregon communities with particular focus on local and county-level impact and resilience in the face of COVID-19. Next week we’ll share another focus area template to help you in directing people on where to find local food, health and financial assistance too.
Other than the event lists, program subpages are a good place to communicate with participants and volunteers in your program what new resources you have that they can do at home. The key is coordinating how these resources are added, although the design on the page can vary.
Here’s a short decision tree.
- Is the new resource only relevant to your local program in your county?
- Yes, add as a program resource to your local program group.
- No, see below.
- Is the new resource of interest to or being duplicated by other local programs in other counties?
- Yes, add as a statewide program resources and tag for the local county programs. This way it only needs to be updated in one place.
- 4-H Jackson county is an example that could be done this way since they have good resources that could be of interest to other 4-H county programs that are also adding new home activities subpages.
- Is the new resource of interest to other statewide programs and the general public?
- Work with related faculty to add through a content team as an educational material and tag for the program(s). This way it can show up on topic pages too.
- Oregon Master Naturalist is an example that shifted to this way.
Prepping and sharing your recordings
Please remember that recording meetings or events with youth is prohibited without express consent from their parent or guardians. See specifics on the Virtual Extension program delivery page.
- Add the recording link to the event page (which can still be found by searching on the website after the event) along with any handouts. However, don’t share publicly “meetings”, especially that contain youth in the recording, on the website. See program delivery info on Zoom safety and security on our Virtual Extension website.
- Get the attendee list from your Zoom Oregon State report dashboard afterward and email it to them. Contact us for any questions on getting that list.
- Add the video on the related county focus area if the content is a webinar not meant for broader distribution (check with the appropriate content team first). See a Coos county example.
- See if faculty want to edit portions of the webinar to add as educational content through their content team. Visitors to the site often want quick answers not whole webinars when they find videos on the site.
You still want people to attend the program, rather than just wait to find the recording. The value of people attending the webinar live is that they can engage with you and other participants – a chance to ask questions and network. However, analytics on numbers of views of the recordings could be included in your Digital Measures reporting.
It is important for our learners, stakeholders and funders to know that OSU Extension continues to actively serve, engage, respond and innovate during the COVID-19 pandemic—even while locations are closed and employees are working remotely.
To align with the current way we deliver services, we adjusted small but meaningful wording on the site:
- We adjusted the emergency announcement from emphasizing we are closed to we are still here for you with related resources.
- We made it clearer on the homepage how we are offering many online events from across the state.
- We made sure that postponed events are now separate from active events.
- We shared information on wearing a face covering on county sites.
- We feature new resources on the homepage and COVID-19 topic page, like the new “Sewing cloth face coverings for beginners” educational gallery.
We also improved the speed at which you can enter and update content behind-the-scenes.