In this week’s issue:
- OSU Extension vaccination outreach and education updates
- In Memoriam
- Professional Development Resources
- New Addition to OSU Extension Catalog
- Extension News Stories
- Navigator Digital Strategy Update
- Diversity Highlights
- Extension in the News
OSU Extension vaccination outreach and education updates
Thanks to those of you participating locally to meet county educational needs around promoting vaccination and containment and assuring collaboration with county partners. In her Feb. 9 e-mail, Anita shared that we are growing a collection of sharable resources and toolkits, many in multiple languages, available on our COVID-19 internal resources page. Public-facing information is also curated on the OSU Extension COVID-19 page (and displayed in other places throughout our site).
Here are some more ideas for you:
- The vaccine rollout
- Older adults are joining the eligibility ranks. The 80+ group joined last week, 75+ this week. All 65+ will be eligible by the first week in March. This rollout has come with some confusion. State health officials have asked for patience as more than 700,000 seniors age 65 and older become eligible for vaccines over the next four weeks. See the Oregon Health Authority COVID-19 Health Talking Points below.
- Consider reaching out to other groups you work with, volunteers, for example, who can extend our reach particularly to harder-to-reach populations. You might use this letter written by Lauren Kraemer to her StrongWomen and StrongPeople groups as an example for how you might engage other groups.
- Subscribe to OHA COVID-19 Health Talking Points.
- OHA updates these frequently and it’s a great way to stay on top of this changing landscape.
- This week’s update talking points provides information about how to schedule appointments by phone, though we acknowledge that getting through is difficult.
- Know your audience
- Select and adapt as needed materials appropriate to the audience and their needs and concerns – language, literacy level, organizational vs individual, any specific-vaccine related concerns.
- Messaging tips
Evidence suggests that it is best to focus on the positive reasons for getting vaccinated and to avoid restating misinformation or “myths.” For examples, refer to this resource.
Dale Friedemann passed away February 5. He worked for Oregon State University Extension from 1966-91. Dale worked as a 4-H Youth & Education Extension Agent in Tillamook, Jackson, and Clatsop Counties. He served in a variety of professional leadership roles in the OSU Extension Association. Dale was inducted into the Oregon 4-H Hall of Fame in 2004, recognizing his significant impact upon the 4-H program, and it’s members and leaders.
In lieu of flowers, memorial contributions can be made to the OSU Foundation Dale H. Friedemann Scholarship Endowment, 4238 SW Research Way, Corvallis, OR 97333, or via osufoundation.org.
Professional Development Resources
Please check out the upcoming statewide professional development sessions, plenty of interesting sessions, past, present and future here.
Sessions for the next two weeks are:
Thursday, February 18 @ 10:00 am: How content authors can improve digital accessibility
Thursday, February 18 @ 1:00 pm: Ask an Expert Training Session
New Addition to OSU Extension Catalog
EM 9308, How to Use Compost in Gardens and Landscapes
Weston Miller, Jeremiah Mann
New. Compost is a soil amendment consisting of partially broken-down organic material. Use compost to improve soil for vegetable gardens, landscape areas and lawns. Learn how to apply the correct amount of compost and how to avoid common compost mistakes.
Extension News Stories
Producing news and impact stories is the No. 1 priority for the Extension Communications’ news team, as we help you share how Extension is actively serving communities. This story was published in the last week:
We encourage active sharing of this stories across Extension’s social media accounts and inclusion in appropriate newsletters. We will include recently published stories in Extension ConnEXTion each week. Feel free to browse the Extension website news section and Our Impact site as well, for stories that are relevant to your communities.
Do you have a story that you want to share? Contact Chris Branam, Extension Communications’ news and public issues education leader, email@example.com.
Navigator Digital Strategy Update
Takeaways from the Copyright Essentials for Extension Employees webinar:
Photos and other images are essential for creating effective and engaging content. And Extension employees are creating more content than ever—in marketing and educational materials and on digital platforms including websites and social media. It’s vital that we all use and credit images appropriately. It’s the law, and this also helps protect our organization from financial and reputational damage.
Does the image you want to use make the cut? It’s as easy as…
- If it’s not yours, be sure you have permission to use it.
- Follow copyright license conditions, and attribute (credit) appropriately.
- Use known and approved sources:
- OSU employees in the course of their employment.
- Contracts with “work for hire” contracts.
- OSU-licensed databases, federal government image collections, other reputable sites with clear terms/conditions.
When adding the photo to the Extension website, you now can:
- Choose image permission
- Enter photo credit name
- Enter photo credit link
Those who have previously uploaded images will get an email in the next weeks with easy-to-use instructions on accessing your images to fill in these fields.
Watch the webinar recording or download the Powerpoint. It also shows an example of how to best access the Creative Commons image database and find the license and credit information. For any specific questions, send to: https://beav.es/extension-support.
Please contact firstname.lastname@example.org with any questions, and if you have suggestions for Diversity Highlights content.
Statewide Events & Resources
OSU is celebrating Black History Month with series of free events: Learn more here!
APLU Webinar Celebrating Black History Month
Join the Association of Public and Land-grant Universities on Monday, February 22, 2021 for a special hourlong webinar in celebration of Black History Month featuring Black leaders in public higher education.
Webinar Recording: Encouraging Collaborations with Indigenous Communities, Experiences of Extension Educators
Hosted by The MSU Racial Equity in the Food System committee. Katie Hartmann recently defended her PhD dissertation in the School of Education at Colorado State University in Education, Equity, and Transformation. On February 4, 2021 she presented her research findings to the Racial Equity in the Food System committee.
DEI In the News
New ‘Black in Oregon’ exhibit awaits opening at Benton County Historical Museum (Democrat Herald)
“It wasn’t easy for city officials in Philomath to have a frank conversation about race, recalled Eric Niemann, whose term as mayor ended in December. Like Oregon asa whole, he noted, Philomath is made up largely of white people. And many of those white people weren’t used to reflecting on, let alone publicly discussing, issues concerning people who aren’t white.”
OSU works to meet mental healthcare needs of African American and Indigenous students (KEZI)
Oregon State University administration is hiring four new mental health professionals to assist students during this pandemic. Two of the staff members to be hired will work closely with African American and Indigenous students.
Extension in the News
Lane County to ask voters to renew, increase property tax supporting 4-H and OSU Extension
Lane County officials will ask voters to approve a levy that would raise an estimated $5.2 million for 4-H and Oregon State University Extension programs.
Small woodlands group bringing back Willamette Valley Ponderosa pine
Dozens of other board members and OSU Extension Service personnel have been involved through the years.
OSU Extension steps up to address the needs of Oregon’s organic farms
Vegetable Growers News
Since 2017, Oregon Tilth has contributed $25,000 a year to support the development of an Organic Extension Program under the auspices of OSU’s Center for Small Farms and Community Food Systems.
UC Davis Olive Center Appoints New Director
Olive Oil Times
Javier Fernandez-Salvador, an assistant professor at the agricultural extension service of Oregon State University, has been appointed as the new executive director of the University of California, Davis Olive Center.
Garden Plots: Optimism, frost, and micro-climates
A column by Chip Bubl.
Developing Oregon’s Winter Vegetable Market project fills need
Vegetable Growers News
The OSU Extension Small Farms Program has grown seven crops and 52 varieties for the winter vegetable project at the North Willamette Research and Extension Center (NWREC) in Aurora.
Oregon Season Tracker: Community Collaborative Citizen Science
Find out about this OSU Extension program which is helping climate researchers learn about weather patterns and how it affects native plants across the Oregon landscape.
How to control moss on lawns, roofs and sidewalks
A column by Steve Renquist.
Ice takes a terrible toll on trees in Portland, Willamette Valley
“A half-inch of ice on every branch of a tree adds tremendous weight,” said Glenn R. Ahrens, a forester with Oregon State University’s Extension Office, which offers expert help regarding natural resources across the state.