In this week’s issue:

OSU Extension vaccination outreach and education updates

On March 19, the Oregon Health Authority (OHA) released additional details about the vaccine rollout in Oregon. According to OHA, about 58% of Oregonians age 65 and older have been vaccinated. The state is on a trajectory to vaccinate more than seven out of 10 older adults by March 29, which is the next date that new groups become eligible statewide.

According to OHA, some counties are ready to move on to the next eligibility groups. OHA doesn’t want appointment slots to go unfilled if areas have reached critical mass on currently eligible people. This week, counties will have the opportunity to confirm that they are ready to move on to Phase 1B, Group 6 to ensure available vaccine doses are reaching Oregonians. In addition, this week vaccinations will begin for migrant and seasonal farmworkers who are currently out in the fields working.

March 29 remains the statewide date for Phase 1B, Group 6, which includes:

  • Adults 45-64 with one or more underlying health conditions with increased risk
  • Migrant and seasonal farmworkers
  • Seafood and agricultural workers
  • Food processing workers
  • People living in low-income senior housing, senior congregate and independent living
  • Individuals experiencing houselessness (sheltered and unsheltered)
  • People currently displaced by wildfires
  • Wildland firefighters Pregnant people 16 and older

On April 19, Group 7 will become eligible:

  • Frontline workers as defined by the CDC
  • Multigenerational household members
  • Adults 16-44 with one or more underlying health conditions with increased risk

If the state receives the promised 250,000 or more prime doses per week, vaccinations will become available to everyone 16 and older in Oregon by May 1.

Reminders from previous weeks’ updates:

  • Subscribe to OHA COVID-19 Health Talking Points. This document is updated and distributed regularly on Tuesdays and Fridays with occasional updates on other days as needed.
  • From the CDC Vaccinate with Confidence Campaign, Six Ways to Help Build COVID-19 Vaccine Confidence:
    • Encourage leaders in your family, community, or organizations to be vaccine champions.
    • Have discussions about COVID-19 vaccines where people can openly discuss their views and ask questions.
    • S hare key messages through multiple channels that people trust and that promote action.
    • Help educate people about COVID-19 vaccines, how they are developed and monitored for safety, and how individuals can talk to others about the vaccines.
    • L earn more about finding credible vaccine information. When you come across COVID-19 information, cross-check with and learn how to respond to misinformation you encounter.
    • When vaccine is offered to you, make visible your decision to get vaccinated and celebrate it!

Recently we encouraged that you can extend our reach particularly to harder-to-reach populations.  You might use this letter written by Lauren Kraemer to her StrongWomen and StrongPeople groups as an example for how you might engage other groups.

  • Know your audience
  • Select and adapt as needed materials appropriate to the audience and their needs and concerns – language, literacy level, organizational vs individual, any specific-vaccine related concerns.
  • Messaging tips
  • Evidence suggests that it is best to focus on the positive reasons for getting vaccinated and to avoid restating misinformation or “myths.” For examples, refer to this resource. 

‘Trees to Know’ book launch party and book sales

For the first time, Extension Communications is launching a paid Facebook ad campaign to promote “Trees to Know in Oregon and Washington,” a book published by OSU Extension! This 70th anniversary edition of the book features updated maps, easy-to-follow identification keys for native trees (and 50+ ornamental trees) and a new chapter on how a changing climate may affect Northwest forests.

Information and registration about the upcoming book launch Zoom (and YouTube Live) party at 6 to 7 p.m. on March 30, can be found on the campaign landing page. The launch party will be recorded and available on the campaign landing page for future viewing. Books also can be purchased on the site. All profits from book sales help fund OSU Extension.

Facebook ads for the webinar were launched on March 17. Ads to promote book sales will begin appearing the week of March 22 and are anticipated to run for four weeks. Organic posts on the OSU Extension Facebook page also will promote books sales. You are encouraged to share the posts on county and program social media. If you have questions, please contact Ann Marie Murphy.

Child Abuse Prevention in Youth Programs Webinar

Join higher education and youth development professionals from throughout the United States for a free webinar on April 9. Expert panelists from Boys & Girls Clubs of America, YMCA USA, American Camp Association and The Salvation Army will address challenges they faced in 2020 related to child safety and youth protection, and lessons learned for 2021 programming and beyond.  Oregon State University is proud to be a member institution of Higher Education Protection Network (HEPNet), an international association that seeks to advance the interactions of higher education institutions with children and youth. For questions, contact Eric Cardella, OSU director of youth safety and compliance.

Symposium on emergency preparedness and response

Extension professionals are encouraged to take advantage of the May 7 virtual symposium on emergency preparedness and response. The fee to attend the daylong symposium sponsored by the League of Oregon Cities and the Oregon Mayors Association is $75 for Extension employees (the government employee rate). To elevate awareness of OSU Extension’s emergency preparedness training and resources, we will be a session sponsor of the event. Mayors, city councilors, city managers, city administrators, public safety leaders, emergency managers, and more will be in attendance.

Professional Development Resources

Please check out the upcoming statewide professional development sessions, plenty of interesting sessions, past, present and future here.

Digital Marketing Series – Logistics of Instagram and Facebook Stories

University Marketing is hosting a series on Digital Marketing that is free and open to anyone. The next one will be March 26 at 2 p.m. and will do a deep dive into the logistics of Instagram and Facebook Stories. Tanya Randhawa and Tiffany Cochran, from University Marketing and Ecampus Marketing, respectively, will discuss how Stories can be utilized on both platforms, talk about the elements of what makes a good Story and how to get engagement, as well as go over some of the fun features. You don’t need to register in advance and can find the link to the zoom session, at any time, on the series page.

New Additions to OSU Extension Catalog

EM 8203, 2021 Pest Management Guide for Tree Fruits: Hood River, The Dalles, White Salmon, Rogue Valley
Ashley Thompson, Rick Hilton, Achala KC, Marcelo Moretti, Jay W. Pscheidt, Nik Wiman, Chris Adams, Andony Melathopoulos
Revised. This guide provides tree fruit growers with the latest information on pesticides and herbicides for fruit trees. People who grow apples, pears and cherries can learn application rates and recommendations for each stage of tree growth.

Extension News and Impact Stories

Producing news and impact stories is the No. 1 priority for the Extension Communications’ news team, as we help you share how Extension is actively serving communities. These stories were published in the last week:

We encourage active sharing of these stories across Extension’s social media accounts and inclusion in appropriate newsletters. We will include recently published stories in Extension ConnEXTion each week. Feel free to browse the Extension website news section and Our Impact site as well, for stories that are relevant to your communities.

Do you have a story that you want to share? Contact Chris Branam, Extension Communications’ news and public issues education leader,

Navigator Digital Strategy Update

How to get better search results for your web content

If we don’t fill out metadata on our web content – such as tagging and descriptions – search engines won’t know what our content is about and won’t provide good results.

What you need to do as content authors:

1) Describe what people will find by creating short, unique, and meaningful page titles.

  • For example, Trunk diseases for grapes in Oregon. Or, Apply now for 4-H Ambassador Scholarships.

2) Remember to add a teaser description in concise, plain language.

  • If you don’t write teasers, then a search engine looks at the web content and makes guesses at what it’s about.

3) Use headings in your content and add alterative descriptions for your images.

  • Accessibility and search engine optimization go together – the more accessible you make your content the better it is for search engines.

The Extension website also does work to help search engines find your content, such as creating human readable URLs, submitting sitemaps and adding additional metatags.

Learn more in the recent 30-minute professional development webinar.

Diversity Highlights

Please contact with any questions, and if you have suggestions for Diversity Highlights content.

Statewide Events & Resources

Asian Pacific Network of Oregon (APANO) Resilience Series
The Asian Pacific American Network of Oregon is a statewide, grassroots organization, uniting Asians and Pacific Islanders to achieve social justice using collective strength to advance equity through empowering communities.

DisOrient 2021 Film Festival (March 19-28)
DisOrient is the premiere Asian American independent film festival of Oregon, celebrating films with authentic Asian Pacific American voices, histories and stories, and highlighting social justice themes that translate to universal human experiences and broaden the narrative of who is American.

Crucial Conversations: The Learning & Organizational Development team, in University Human Resources office, offers open enrollment for University employees interested in Crucial Conversations courses. Crucial Conversations is a 10-hour course that teaches skills for creating alignment and agreement — by fostering open dialogue around high-stakes, emotional or risky topics — at all levels of your organization. By learning how to speak and be heard (and encouraging others to do the same), you’ll surface the best ideas, make the highest-quality decisions and then act on your decisions with unity and commitment. This program consists of a series of five live, online sessions on Thursdays, 9-11 a.m. April 15 through May 13. There is a $100 fee to attend Crucial Conversations. Learn more and register here.

DEI In the News

Lynette de Silva looks at the Vanport disaster through a new lens (OSU CEOAS)
Those familiar with Oregon history are likely to cringe when they hear the word “Vanport.” The story of this Multnomah County housing development, once the second-largest “city” in the state, and the epic flood that washed it away in 1948, is central to understanding the Black experience in Oregon. Lynette de Silva, co-director of the CEOAS program in Water Conflict Management and Transformation, is taking a new look at this historic event through the lens of transformative conflict analysis.

Disproportionate: The impacts of COVID-19 on Oregon’s Latino community (Gazette Times)
“In Oregon, one group has continued to bear the brunt of COVID-19 regardless of gender, socioeconomic standing or employment status. Oregon’s Latino community makes up about 13% of the state’s population but, for the last year, has accounted for anywhere from 25% to 30% or more of the state’s virus cases.”

Social justice for toddlers: These new books and programs start the conversation early (Washington Post)
Children must use cues from their parents to interact with the world around them, says Shauna Tominey, an assistant professor at Oregon State University and the author of “Creating Compassionate Kids.”

Extension in the News

Growing a Green Thumb
Eugene Weekly
So I reached out to Oregon State University’s Erica Chernoh, an assistant professor of practice with the Department of Horticulture and Master Gardener coordinator in Lane County.

Oregon wildfires leave smaller landowners scrambling for seedlings as demand spikes
The Register-Guard
While large-scale logging companies can and are moving operations to focus on burned timber while it’s still usable, including replanting with seedlings already on hand, Oregon State University Extension Service Forester Glenn Ahrens said smaller landowners are having a harder time adapting to the needs of an unexpected, wildfire-caused harvest.

Proponents revise Oregon forest eminent domain bill
Capital Press
Roughly half the forested watersheds that community water systems rely on are owned by private landowners who are subject to the state’s forest practices regulations, said Jon Souder, an Oregon State University forestry extension agent, speaking on behalf of himself.

Free Web Series Emphasizes Wildfire Safety
OSU Extension Fire Program Manager Carrie Berger said she’s offered these workshops before.

Researcher uses electricity to zap weeds
Capital Press
With support from a USDA grant, Marcelo Moretti, OSU assistant professor of horticulture and Extension specialist, is starting experiments this month as part of a three-year project to evaluate the effectiveness of electric weed control in Oregon.

OSU Extension develops publication to identify, report Asian giant hornet
Capital Press
Andony Melathopoulos, pollinator health specialist for Oregon State University Extension Service, said he fielded 30 inquiries about possible Asian giant hornet sightings — 10 times as many reports as he gets for other invasive species.

Water Under the Bridge
The Astorian
For the past few weeks, 4-H members prepared speeches and practiced delivering information on a particular subject.

It’s about health and wellness: Gardening is an activity with multiple benefits
Wallowa County Chieftain
A column by Ann Bloom.

StrongPeople Program resumes after hiatus
Lake County Examiner
Oregon State University Lake County Extension Office and Lake County Senior Center will soon be starting the next session of the Lakeview StrongPeople Program.

Are Coffee Grounds Good for Plants?
Compost specialists at the Oregon State University Extension Service concluded that coffee grounds help sustain ideal temperatures in a compost pile in order to accelerate decomposition.

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