In this week’s issue:
OSU Extension vaccination outreach and education updates
Informative COVID-19 safety and vaccination videos for Spanish and Mam speakers are available in Box and on the COVID-19 employee resources page under Resources to Use (Covid 19: communication toolkits and templates). The videos were created by Juntos en Colaboración in Lincoln County, a partnership between Lincoln County Health and Human Services, Olalla Center, OSU Extension and community members.
Thanks to Dusti Linnell, Beatriz Botello and their Juntos en Colaboración team and to Aracelly and Abelina for recording these messages. If you are interested in editing the videos to include local resources, please contact Victor Villegas. If you serve Mam-speaking community members, the Colaboración is able assist with editing the Mam videos.
The videos are also available on YouTube.
Here is some more information and ideas for you:
- Some of you have shared concerns raised in local faith communities related to COVID-19 vaccines. These resources may be useful as you work to support your faith-based community partners to enhance vaccine confidence.
- President Biden is requiring states to make every U.S. adult eligible for the coronavirus vaccine by May 1. Here is an informative piece from The Washington Post addressing whether or not this is legal, realistic, the rate of vaccinations, etc. However, note that at Gov. Brown’s press conference on March 12, she and her staff noted that eligibility does not translate into every Oregonian getting shots by May 1, since this is still dependent upon supply. There was also some hesitancy expressed about overruling the governor’s current carefully determined eligibility timelines. Without enough vaccines, it appears that the governor would still want to implement distribution priorities.
Reminders from previous weeks’ updates:
- Subscribe to OHA COVID-19 Health Talking Points. OHA updates these frequently and it’s a great way to stay on top of this changing landscape.
- From the CDC Vaccinate with Confidence Campaign, Six Ways to Help Build COVID-19 Vaccine Confidence:
- Encourage leaders in your family, community, or organizations to be vaccine champions.
- Have discussions about COVID-19 vaccines where people can openly discuss their views and ask questions.
- Share key messagesthrough multiple channels that people trust and that promote action.
- Help educate people about COVID-19 vaccines, how they are developed and monitored for safety, and how individuals can talk to others about the vaccines.
- Learn more about finding credible vaccine information. When you come across COVID-19 information, cross-check with CDC.gov and learn how to respond to misinformation you encounter.
- When vaccine is offered to you, make visibleyour decision to get vaccinated and celebrate it!
Recently we encouraged that you could extend our reach particularly to harder-to-reach populations. You might use this letter written by Lauren Kraemer to her StrongWomen and StrongPeople groups as an example for how you might engage other groups.
- Know your audience
- Select and adapt as needed materials appropriate to the audience and their needs and concerns – language, literacy level, organizational vs individual, any specific-vaccine related concerns.
- Messaging tips
Evidence suggests that it is best to focus on the positive reasons for getting vaccinated and to avoid restating misinformation or “myths.” For examples, refer to this resource.
You’re Invited: Extension Employee Listening Session in March!
Join this Zoom session to learn about current efforts, and provide input in three key areas to help shape Extension’s diversity, equity and inclusion goals. This focus area has been developed over the past year, based on your feedback and institutional priorities:
- Session 3: Expanding access to Extension programs and services
March 17, 2021, 3-4:30 p.m., register
Past and current participants of the Diversity Champion program are invited to sign up to volunteer as facilitators and/or note takers for breakout group activities during the session. Anyone who is unable to attend, or wishes to share feedback anonymously, may do so any time using this form.
OSU Annual Gerontology Conference
Registration is open for the OSU’s 44th Annual Gerontology Conference, which will occur March 31-April 1 as a virtual event. More than 30 virtual educational sessions for those working with older adults. Topics include dementia, Parkinson’s disease, international innovations in care for older adults and social isolation during Covid. SCHOLARSHIPS AVAILABLE – Please contact Teresa Crowley.
Professional Development Resources
Please check out the upcoming statewide professional development sessions, plenty of interesting sessions, past, present and future here.
Sessions for this week are:
Thursday, March 18 2021 @ 10:00 am: How to get better search results for your web content
Friday, March 19 2021 @ 10:30 am: Ask Anita: A bi-monthly connection opportunity
Extension News Stories
Producing news and impact stories is the No. 1 priority for the Extension Communications’ news team, as we help you share how Extension is actively serving communities. These stories were published in the last week:
- Asian giant hornet still far from Oregon
- Webinar series launches to prepare Oregonians for wildfire season
- OSU to host virtual gerontology conference
- Tree School Online helps woodland owners during COVID-19
We encourage active sharing of these stories across Extension’s social media accounts and inclusion in appropriate newsletters. We will include recently published stories in Extension ConnEXTion each week. Feel free to browse the Extension website news section and Our Impact site as well, for stories that are relevant to your communities.
Do you have a story that you want to share? Contact Chris Branam, Extension Communications’ news and public issues education leader, firstname.lastname@example.org.
Navigator Digital Strategy Update
Are you curious about how people access web content using assistive technology? What is it like to navigate a webpage only by listening?
Extension Communications has created a series of short (3-5 minute) videos demonstrating the use of both screen reader software and assistive style overrides.
After watching these demos, what did you learn? What questions do you still have?
The Extension Communications Web and Content Strategy team is happy to talk with you about digital accessibility. Please use our support ticket form if you have any questions or would like advice or assistance. You can also watch the 30-minute “How content authors can improve digital accessibility” webinar.
Please contact email@example.com with any questions, or suggestions for Diversity Highlights content.
Statewide Events & Resources
Webinar recording: Building Power and Change for Native People with Savannah Romero
Presented by COCC’s Season of Nonviolence, and Bend’s High Desert Museum as part of a series of events honoring nonviolent advocacy for human rights. Reference the resources shared by the speaker: Indigenous Futures Survey Report IFS Covid-19 Report http://indigenousfutures.illuminatives.org/ , and the Reclaiming Native Truth Report https://illuminatives.org/reclaiming-native-truth/.
OSU Changemakers webinar recording: Laura Galindo: Advocating for Oregon’s farmworkers
Laura Galindo was raised in The Dalles, Oregon, but has farmworker roots that stem back to Jalisco, Mexico. She is the former director of communications and strategic partnerships at Pineros y Campesinos Unidos del Noroeste (PCUN), Oregon’s largest Latinx labor union with a mission to empower farmworkers and working Latinx families to take action against systemic exploitation. Galindo studied political science and women, gender and sexuality studies at Oregon State, fueling her passion for advocacy and leading to her previous roles in electoral organizing, immigration services and undocumented workers’ rights.
DEI In the News
OSU units issue “Dear Survivors” letter: In an open letter from faculty and staff at the OSU Survivor Advocacy and Resource Center, Student Health Services, Counseling and Psychological Services and the Hattie Redmond Women and Gender Center, OSU units reaffirm their support for all survivors of sexual and interpersonal violence. The full letter is available here.
COVID testing clinics connect mid-valley Latino community to resources (Democrat-Herald)
Greater Albany Public Schools was on site providing goodie bags for kids, as well as resources on how to get educational assistance. The Community Services Consortium was there pushing for more Latino families to utilize the RideLine service, which helps transport people to doctor’s appointments at no cost. The Oregon State University Extension Service was also on hand, providing dietary health resources and information about how to get state food assistance.
Extension in the News
OSU shares guide on Asian giant hornets to promote public awareness
The OSU Extension Service’s publication includes a guide on how to properly identify the species, as well as information on its life cycle and predatory habits.
What’s Blooming? Springtime Plants Are Popping Up in Portland
Distinguished by its trumpet shape and “happy” yellow hue, the daffodil is a spring classic, says OSU extension community horticulturist Weston Miller.
Elusive vectors for grapevine red blotch
Good Fruit Grower
“The sense that the sky is falling is no longer there,” said Alexander Levin, a viticulturist who joined the Southern Oregon Research and Extension Center in 2016, as many young vineyards were starting to see symptoms.
Ag Distance Toolkit Allows Young People To Learn About The Farm During Pandemic
Pacific Northwest Ag Network
According to OSU’s 4-H program the funds allowed them to implement an innovative Ag Distance Education Toolkit, which Maureen Hotsy said allowed them to continue with the importance farm to table message.
OSU’s Wildfire Wednesdays Offer Tips to Avoid Another 2020
Oregon State University’s Forestry and Natural Resources Extension Fire Program is taking steps to help Oregon communities be ready for the 2021 fire season.
4-H Sportsmanship for Youth, Parents and Spectators
A column by Laurie Michaels.
Extension Spotlight: Planting season is varied in Western Oregon
A column by Steve Renquist.
Column: Garden Plots
A column by Chip Bubl.