In this week’s issue:

Extension and Engagement Briefing for OSU Board of Trustees

The Academic Strategies Committee of the OSU Board of Trustees will meet from 10 a.m. to 1 p.m. on Thursday, January 28. The agenda includes briefings on extension and engagement and research. You are welcome to watch and listen, and to read in advance the briefing document which includes updates and highlights about OSU’s Extension and engagement efforts over the past year. See agenda and meeting details.

Ask an Expert transition: What to do now so you are ready for February

As a reminder, eXtension is retiring the current Ask an Expert system and replacing it with a new system (called “Ask Extension”) by Feb. 1. All experts need to claim their accounts in the new system during January 2021 to be able to accept questions.

We will switch our website widget to direct questions to the new system on Monday, January 25, 2021. The old system will remain available until Feb. 1 for experts to respond to any pending public questions.

What do I need to do?

Online Valentine’s Masterclass – Dinner & Drinks

If you’re staying in on Valentine’s Day, you can still make it memorable with this new three-day online series. Learn live, interact with the Food Science experts, and impress your loved one with an amazing dinner and drinks experience! 

Professional Development Resources

Please check out the upcoming statewide professional development sessions, plenty of interesting sessions, past, present and future here.
Sessions for the next two weeks are:

Thursday, January 21 @ 10:00 am: Extension communications, informational technology and noncredit education: Orientation and refresher

Thursday, January 21 @ 1:00 pm: Ask an Expert Training Session

Thursday, January 28 @ 9:00 am: Best practices for county and program page design

Thursday, January 28 @ 1:00 pm: Ask an Expert Training Session

New Addition to OSU Extension Catalog

EM 1450, Trees to Know in Oregon and Washington
Ed Jensen
Revised. NEW! 70th Anniversary Edition! For 70 years, people have turned to one book to learn about Northwest trees. This edition expands its scope, covering even more species of trees — including several rare species native to southwest Oregon. It also updates scientific names and adds a new section on how Northwest forests are likely to be affected by changing climates. Along with all the details on native conifers, broadleaves and more than 50 ornamental trees, readers will find:
• More than 400 full-color photos and 70 maps depicting habitat, range and forest type.
• Easy-to-follow identification keys.
• Handy guides to help distinguish one variety from another.
• The story of Northwest forests — past, present and future.

Extension News Stories

Producing news stories is the No. 1 priority for the news team, as we help you share how Extension is actively serving communities. This story was published in the last week:

We encourage active sharing of this story across Extension’s social media accounts and inclusion in appropriate newsletters. We will include recently published stories in Extension ConnEXTion each week. Feel free to browse the Extension website news section, as well, for stories that are relevant to your communities.

Do you have a story that you want to share? Contact Chris Branam, EESC’s news and public issues education leader, chris.branam@oregonstate.edu.

Navigator Digital Strategy Update

Consider Facebook ads for outreach campaigns for example:

This 12-minute webinar presentation shows how PACE, ECTU and Extension Communications collaborated with Food Hero and Family and Community Health faculty on a High Speed Hand Washing campaign for children. They already had the tools and the techniques, including bilingual posters. Then created targeted ads.

“In addition to Facebook ads, the parents and educators received a letter from faculty or staff known to them introducing the campaign and directed people to the website,” says Lauren Kraemer.

The 15-day campaign was cost effective – spent $500 on Facebook ads with an impressive 50,000 people who saw the ads and a strong 2% to 5% clickthrough rate depending on the audience. Watch their steps and lessons learned in creating a social media campaign.

Diversity Highlights

Please contact elsa.curtis@oregonstate.edu with any questions, and if you have suggestions for Diversity Highlights content.

Statewide Events & Resources

Building Relationships Across Higher Education Institutions to Address Racism in the Food System
Register above for this webinar on February 11, 2021. The land grant system includes the 1862 (white-led), 1890 (historically Black) and 1994 (Tribal/Indigenous) colleges and universities. These land grants, as well as Hispanic Serving Agricultural Colleges and Universities and other public/private higher education institutions all contribute to the advancement of a more sustainable and equitable food system. This webinar will use a racial equity lens to provide an overview of the history and policy that developed these institutions and using that same lens, reimagine an asset-based pluralistic model of collaborative research and outreach across these institutions to advance food system sustainability and resiliency. Panelists from the land grant system and a Hispanic Serving Ag Institution will provide brief remarks followed by a facilitated discussion across panelists and with the webinar audience about how to create a more sustainable and equitable food system future.

DEI Resources from The eXtension Foundation Impact Collaborative
“You may want to get ideas for a program that you are starting or implementing. Or you may want to know what is being done in the eXtension DEI program area. In either case, you have come to the right place! This site is designed to give you quick access to information, experts, training, and resources that can help you develop or conceptualize your program. Not involved in a program yet? This site will give you an excellent foundation for understanding the topic, and perhaps inspiring you to start a program.” 

DEI In the News

OSU-Cascades teams up with Facebook to help minority entrepreneurs (Bend Bulletin)
Minority entrepreneurs who have trouble navigating the requirements of obtaining a grant to help them through the pandemic will benefit from a partnership formed between Facebook and Oregon State University-Cascades.

The Role of Experimentation and Medical Mistrust in COVID-19 Vaccine Skepticism (Diverse Edu)
For many people in the United States, the approval of the Pfizer-BioNTech and Moderna COVID-19 vaccines symbolize hope for the end of a virus that has plagued this country and the world. The Centers for Disease Control (CDC) has reported 373,167 COVID-19-related deaths across the United States as of January 11, with Black, Indigenous and People of Color (BIPOC) being disproportionately impacted.

Extension in the News

How pandemic altered what Oregonians eat and the way they think about food
Capital Press
The surveyors, according to Heidi Noordjik, a small farms coordinator at Oregon State University, received 624 responses.

Oregon Sea Grant Extension uses pandemic survey results to guide its work
The News-Guard
As the harvesters, processors, retailers and aquaculture practitioners took stock of their situations, a trio of Oregon Sea Grant Extension faculty – Amanda Gladics in Astoria, Angee Doerr in Newport and Jamie Doyle in Coos Bay – went to work.

Swanson honored by OSU Extension
Herald and News
OSU Klamath County Extension recently recognized Katie Swanson for her outstanding contributions to local farm to school efforts during an event at her Sweet Union Farm.

OSU Extension offers virtual babysitting classes for youth
Cannon Beach Gazette
This is a statewide effort by 4-H professionals to help youth get the skills they need during these times when siblings are needing to help watch family members.

Chemeketa Community College receives $200,000 donation for agricultural hub
Capital Press
The new hub is modeled after Oregon State University’s Extension Service, offering classes, workshops and other agricultural resources to college students and the community.

Timberland owners face challenges after 2020 fires
Capital Press
A coalition including Oregon State University Extension, the OSWA and the Oregon Department of Forestry has estimated that more than 100 million seedlings are needed to replant Oregon’s small woodlands alone.

Volunteers count bees in Oregon
Western Farmer-Stockman
Andony Melathopoulos is an OSU Extension pollinator health specialist, and he notes that the 600 number isn’t precise because no one has ever done a complete inventory of which bees the state calls home.

Sanchez: New year, new seeds
Herald and News
A column by Nicole Sanchez.

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