In this week’s issue:
- Professional Development Fund
- New Employees and Positions
- First Monday Update
- Professional Development Resources
- New Additions to OSU Extension Catalog
- Extension News Stories
- Navigator Digital Strategy Update
- Diversity Highlights
- Extension in the News
Professional Development Fund
Next Application Deadline — February 1, 2021
The next quarterly deadline for Extension Professional Development Funds is February 1st. Applications that will be considered must be submitted BEFORE the deadline and BEFORE the professional development opportunity.
- “Growing the Endowment Fund”
Extension faculty and staff may help “GROW the Fund” at any time during the year. Keep the following in mind:
- The principal of the OSU Extension Professional Development Fund is an endowment.
- The earnings from the endowment feeds into the current-use-fund.
- Each quarter, the amount in the current-use-fund pays for the professional development requests selected for funding.
- The fund supports on average, about 100-160 different professional development opportunities a year.
The two ways individuals may currently contribute throughout the year are:
- Through payroll deduction (deductions could range from $5.00 a month to any larger amount)
- Through individual contributions (payable by check or credit card)
- Either of these types of contributions may be processed on-line through the OSU Foundation at: http://www.osufoundation.org/s/359/foundation/index.aspx?sid=359&gid=34&pgid=4353
- Contributions may be made to the endowment as you complete the on-line process. Be sure to note the following information when completing the on-line process section called Gift Information (where it asks which program you would like your gift to support—please enter the following number and fund name): 6220-820450 OSU Extension Professional Development Fund.
New Employees and Positions
Aaron Groth, Forestry, Assistant Professor of Practice, Clatsop County
John Rizza, Forestry, Assistant Professor of Practice, Union County
Denise Ashley, Administrative Office Manager, Lane County (Current OSU Extension Employee Position Change)
Benjamin Antolin, Instructional Specialist, OSU Open Campus (Current OSU Extension Employee Position Change)
Eric Niziol, Biological Sciences Research Technician, Wasco County
First Monday Update – What did 2020 teach us?
What did you learn in 2020 that you will apply to your work this year? That is what Anita Azarenko wants to know. View January’s First Monday Update video, which describes how to share what you learned by creating a short video using Zoom. The date for video (or blog comment) submissions has been extended until January 25. If you have questions about how to submit a video, please contact Victor Villegas.
Professional Development Resources
Please check out the upcoming statewide professional development sessions, plenty of interesting sessions, past, present and future here.
Sessions for the next two weeks are:
Thursday, January 14 @ 12:00 pm: Extension Teaching Network (monthly meeting)
Thursday, January 14 @ 1:00 pm: Ask an Expert Training Session
Thursday, January 14 @ 1:00 pm: Virtual Extension: Success in Collaboration
Friday, January 15 @ 10:30 am: Ask Anita: A bi-monthly connection opportunity
Thursday, January 21 @ 10:00 am: Extension communications, informational technology and noncredit education: Orientation and refresher
Thursday, January 21 @ 1:00 pm: Ask an Expert Training Session
New Additions to OSU Extension Catalog
EM 9306, Testing and Tracking the Spread of Grapevine Red Blotch Virus in Oregon Vineyards
Daniel Dalton, Jessica Buser-Young, Samantha Nizich, Vaughn M. Walton, Richard Hilton, Linda J. Brewer
New. Grapevine red blotch virus (GRVB) is one of about 80 viruses infecting wine grapes worldwide. It may affect fruit ripening and thus impact the quality of finished wines. GRBV incidence increased from two to 10 times annually in the Willamette Valley and Southern Oregon vineyards sampled and studied from 2014 to 2016.
PNW 604, Sweet Cherry Cultivars for the Fresh Market
Ashley Thompson, Matthew Whiting, Lynn Long
Revised. Describes dark red and blush sweet cherry cultivars, including harvest timing, color when ripe, suggested pollinizers and rootstocks, size, firmness, yield potential, and other traits. Includes color photo of each cultivar.
PNW 749, Six Steps to Calibrate and Optimize Airblast Sprayers for Orchards and Vineyards
Gwen-Alyn Hoheisel, Lav Khot, Michelle Moyer, Steve Castagnoli
New. In six steps, learn how to calibrate, optimize, and verify coverage for an airblast sprayer to ensure that you are getting every drop to the crop.
Extension News Stories
Producing news stories is the No. 1 priority for the news team, as we help you share how Extension is actively serving communities. This story was published in the last week:
We encourage active sharing of this story across Extension’s social media accounts and inclusion in appropriate newsletters. We will include recently published stories in Extension ConnEXTion each week. Feel free to browse the Extension website news section, as well, for stories that are relevant to your communities.
Do you have a story that you want to share? Contact Chris Branam, EESC’s news and public issues education leader, firstname.lastname@example.org.
Navigator Digital Strategy Update
What encouraging news did 2020 give us?
Engagement with the Extension website — both by the public and by our faculty and staff — has never been higher! Unique pageviews (3,491,035 in 2020) were up 29.16% from 2019. Groups doubled the amount of content they added to the website over the past year, which accounts for much of the increase in page views. News stories, web articles, catalog pubs and featured questions were the top viewed content types.
Traffic to the Extension website from social media has surpassed links coming from all other sites except search engines like Google. Our post about data-driven suggestions for social media from earlier this year includes more detailed information about social media analytics related to the Extension website.
- Search (e.g. Google): 2,059,643 sessions
- Social media: 146,910 sessions
- Referral (links on other sites): 115,266 sessions
What did we learn to improve for 2021?
Gardening, soil/compost, berries, canning and 4-H content continues to be the most popular on the site as a whole, but within that we can see a couple more specific trends:
- “Academic”/scientific content that is accessible to a lay audience (e.g. Environmental Factors Affecting Plant Growth, Here’s the scoop on chemical and organic fertilizers)
- Content addressing everyday safety and health issues, particularly in the home (e.g. There are alternatives to the dangers of mothballs, Is pressure treated lumber safe for raised garden beds, frequent visitor searches for “tractor safety”)
Content teams can consider adding more educational content like these topics in 2021.
Other lessons learned: curated pages with the most design options for content authors (program pages, county pages and collections) tend to have the lowest visitor satisfaction. The exception is focus areas on county sites, which have a higher than average satisfaction rating.
- Be sure to log in to the site and check out the feedback visitors have left on your content. It often contains really helpful information for making the content more effective and useful for your audience.
- In addition to reading useful tips on program page designs, we have a professional development webinar coming up at the end of January for county and program groups. Join us Thursday, January 28 @ 9:00 am: Best practices for county and program page design and get the new year off to a great start!
Please contact email@example.com with any questions, and if you have suggestions for Diversity Highlights content.
Statewide Events & Resources
TOMORROW! “Gather”: A Film and Panel about Native American Food Sovereignty: Register for the screening of “Gather,” an intimate portrait of the growing movement amongst Native Americans to reclaim their spiritual, political and cultural identities through food sovereignty while battling the trauma of centuries of genocide, on Wednesday, Jan. 13, 4-7 p.m. A panel discussion will follow featuring Chef Nephi Craig, Samantha Chisholm Hatfield and Jeremy Ojua. Register at https://beav.es/gather2021. For accommodations, contact Amanda.Bielenberg@oregonstate.edu.
Difficult Conversations During Times Of Unrest: January 21, 2021 at 10 am:Times of protest and unrest can generate strong feelings, which often carry over to conversations at home, the workplace, and even family gatherings. In this session, we will discuss ways to have healthy discussions about polarizing topics without damaging your close relationships. We will also discuss productive ways to talk about these events with children. Register here.
Black Minds Matter: The Educational Opportunities Program (EOP) will host another Black Minds Matter winter course Tuesday, Jan. 19 through Tuesday, Feb. 16 from 9-9:50 a.m. This 5-week interactive course focuses on addressing issues affecting Black student success in secondary education. The intended audience for this course are teaching and professional faculty, staff and graduate/ professional students that have not previously participated in a BMM course over the past three years of its offerings. Space is limited to 30 participants so register today by clicking here. Should you have any questions please contact us at firstname.lastname@example.org.
DEI In the News
New “J-Term” at Loyola University New Orleans Puts Focus on Race, Equity and Inclusion (Diverse Edu)
For the first time in its history, Loyola University New Orleans is offering its students two weeks of accelerated learning during the month of January. All of the 3-credit courses offered during the “J-Term” are free and relate to topics tied specifically to race, equity and inclusion.
The Fight for Tenure an Uphill Battle for Minoritized Faculty (Diverse Webcast)
Black and other minoritized faculty have long complained about an implicit bias in the tenure and promotion process. That is why it came as no surprise when the tenure denial of Dr. Paul C. Harris, an education professor at the University of Virginia (UVA), struck a chord among minoritized groups during the summer of 2020. This incident galvanized the nation into a fight for his tenure and many others like Dr. Harris. Seen as a biased tenure review for many, Dr. Harris’ appeal with UVA’s Faculty Senate Grievance Committee saw a groundswell of support, with thousands signing a letter demanding “Tenure for Paul.” In this webcast replay, Dr. Harris will be in conversation with Dr. Jamal Watson, editor-at-large at Diverse, about his particular case.
Extension in the News
New OSU program first in nation to tackle statewide native bee inventory
“We were looking for people we could train to be entomologists in their own right,” said Andony Melathopoulos, OSU Extension’s pollinator health specialist, who runs the program.
Family farm finds a fruitful future
Good Fruit Grower
Adding agritourism ventures has always been a way to boost farm revenue, said Audrey Comerford, the agritourism specialist with Oregon State University Extension.
Western Innovator: Passion for bees helps agriculture
Andony Melathopoulos says his work is pretty sweet. Melathopoulos leads Oregon State University Extension’s statewide pollinator health program and is an assistant professor.
Column: Clatskanie Grows
A column by Chip Bubl.
HDFFA, OSU Extension seek C.O. farmers, ranchers for feedback workshops
The High Desert Food and Farm Alliance and Oregon State University Extension Service are holding a series of workshops to better understand the strengths, weaknesses, opportunities and threats currently facing Central Oregon farmers and ranchers.
Inspiring Girls Expeditions offers free trips
Lake County Examiner
Lake County young girls are encouraged to complete their application early for the Inspiring Girls Program, a program through the Oregon State University Extension office that is designed for 16 and 17 year old girls across Oregon.