For example, some of my favorite companies are Dakine and Burton, for all the great winter and summer outdoor gear I have been using for years now. If I were to come across an article where I read about one of these companies discriminating against something I believe in, I would definitely be super disappointed. These companies have great mission statements and are great reputable companies, so I would also be super surprised if something like this happened. I am not sure if I would continue supporting the companies if something like this happened. I would want to see the final outcome of the public lawsuit and see some responding words from the company about the matter before I decide to abandon the company or not. They provide really great products for all of the outdoor hobbies I am into, so it would be super hard for me to abandon buying their products.
On the other hand, this would definitely affect whether or not I would apply for a position at the company. I really want to work for a company with great company culture and a great reputation that aligns with my beliefs, so I would feel confident in my decision to not work for a company that has a public lawsuit like this. It would just be hard for me to give up using their superior products.
I totally agree with you that seeing your favorite products or company fall into scandal would change my perspective on them and their products. It would especially hard if there were no good alternatives to their products. It would certainty affect my opinions on applying to a job at that company, I do not think I could compromise my morals for a paycheck.