Web page ranking can be both a very beneficial thing to your business if you are ranked high or be a very painful thing to deal with if you are ranked low on a search engine. These five tips will help improve the ranking of your webpage and help bring more traffic to your website.
Publish Relative Content
This is the most important aspect to improving your ranking on a search engine. You want to provide content that is relevant and useful for your intended user of the site. This will help improve both authority and relevance for your website. You can do this By utilizing keyword phrases on each page of your website. Utilize this keyword phrase the route multiple paragraphs on the page. You can also bold or italicize these phrases to help them stand out.
Consistently Update Your Content
This also deals with the relevancy of your website, frequently updating your webpage’s content will keep your website most relevant among search engines and your ranking high. You can utilize blog posting on your website as a way to frequently add new content. Any reason you can give new customers to visit your site, will be extremely beneficial to your webpage ranking
Utilize Worthy Links
Try and strategically place these links throughout your content on your webpage. Avoid the “click here” links and try to utilize the name of the destination of the link within the text. Try and use names that are dense with keywords to successfully improve your webpage ranking. Keep in mind, utilizing a link from a well known authoritative site will be more helpful in improving your ranking rather than using a large number of links to unknown websites.
Identify Long-tail Keywords
It is much harder to compete for top keywords when you are a newer website. By identifying long-tail keywords, these will be easier gain and will help increase your ranking. You want to make sure you find keyword phrases that are as relevant as possible to your website, and that you can utilize throughout your text. Are using these longtail keywords on your webpage, this will help attract targeted customers that are looking for a specific thing that you are advertising. When you decide on a list of longtail keywords, make sure you check the competition for them, to confirm if they would be useful for you. A great place to do this is on Google’s Keyword Planner.
Sources:
Sophie. “5 Reasons Your Website Isn’t Ranking (And How To Fix Them).” Digital Marketing Institute, Digital Marketing Institute, 20 Apr. 2016, digitalmarketinginstitute.com/en-us/blog/5-reasons-your-website-isnt-ranking-and-how-to-fix-them.
Price, Chuck. “5 Proven Ways to Increase Your Google Rankings.” Search Engine Journal, Search Engine Journal, 9 Oct. 2018, www.searchenginejournal.com/improve-google-rankings/246483/.
