My professional brand presented to employers is built on the foundations of:

• Strategy and Vision
• Collaboration
• Servant Leadership

Based on these core foundations I follow these approaches to guide my leadership of people, and the operation, of an organization:

• Focus on serving the organization’s consumers in the development of the organization’s vision and strategy. 
• Work collaboratively with partners across the entire organization- internal and external- to gain alignment in the organization’s strategic vision and plans.
• Be a servant leader-coach, mentor, and support peers and employees.

The outcome of following these foundations and approaches are profitable and sustainable growth of the organization and the development of the organization’s future leaders. 

I would use a multi-faceted approach in how I communicated the above content, as well as the channels to share the content. 

The first approach I would use is to share my professional brand values on digital networking sites. An example would be LinkedIn. Although possibly considered a traditional approach, the advantage is the large quantity of individuals that use these networking sites. LinkedIn has 810 million users, with 55 million companies and 140 million jobs listed, and 87% of employment recruiters say they regularly use LinkedIn (Osman, 2022. Retrieved from: https://kinsta.com/blog/linkedin-statistics/).  Given the large number of individuals using these types of professional networking sites the probability of a hiring manager or recruiter looking for a candidate with the professional brand values that I shared significantly increases. 

A creative approach to share my professional brand values would be to produce a short video of myself speaking to these values and providing applied examples from my work experiences. Videos have the potential to leave a better first impression with potential hiring managers or recruiters. “According to experiments done by psychologist Albert Mehrabian words account for only 7% of whether a communicator is likeable, and the rest is determined by tone of voice, intonation, and body language. Although text, email, blogs, and text-based biographical information are the norm for most of our communications today, they’re the least rich forms. Video, on the other hand, allows you to provide a complete communication, thereby making a better first impression” (Arruda, 2018. Retrieved from: https://www.forbes.com/sites/williamarruda/2018/08/26/use-video-to-stand-out-on-linkedin/?sh=2d8f3aa5195a). In addition to potentially making a better first impression, a video message is likely to be viewed more. LinkedIn Learning states that video messages receive three times the user engagement than text message.