This weeks content made it very clear that emotions and emotional change is a major component of design. Understanding a clients needs and wants, and the emotional implications behind those things, allows a designer to produce a quality product that meets a client requirements. This ties into the concept of “new ideas.” One design may make someone feel a certain way, positive or negative, and a designer may play off those emotions to improve a design or create a “new” design, based off an already existing design. Emotions are a part of our everyday life and if designers ignored the emotional change design cultivated nothing would be improved or created.
