This week I enjoyed reading from the book “Design is Storytelling” by Ellen Lupton. It uses pictures, text, and examples to show how design can lead your users to think, feel, or respond in different ways to your product. This week I read about the use of color and how subtle changes in a color palette, or even the words you use to describe it, can have a big impact on how someone might perceive your design! This is part of multisensory design, where inputs from different senses are taken into consideration in order to design something for a target audience.
