This week, what stood out to me was realizing how important the relationship between the designer and the user really is. Designers ultimately have so much control over how their product is received. In order to deliver the best product for their consumer, designers can use personas, prototypes, storyboards, and a myriad of other approaches to get to know what the user really wants. Another great way to do this is to partner with the users themselves and involve them in the design process, as seen in some of our resources this week like the Umpqua Bank case study and the Mobius Motors vehicle designed by Joel Jackson.
