Dutch Brothers Coffee spans its business all across the Northwest and after its founding in 1992 by Travis and Dane Boersma, they have created a long-lasting following that gets stronger and stronger every day. They have done this by not only creating products that customers enjoy but mostly by being known for their extremely friendly customer service. Dutch Bros demonstrates a customer focus strategy due to their quick and efficient response times to customers and very friendly interactions.
One of the things they are known for is giving out free drinks on birthdays and giving a sticker to every customer on the first Friday of every month. The policy is one per customer but instead of finding ways to confirm that they choose to trust their customers which then shows customers that they are worthy of having a loyal following. Dutch brothers’ compensation strategy and competitive advantage align perfectly which is why they have been a company that has grown so fast over the years. They established a certain direction and focus that they wanted and stuck to it. When looking at the Dutch Brothers’ website it shows a very enthusiastic approach to not only their products but also the possibility of working there. In terms of compensation, they also support a customer focus by offering pay for volunteer hours that baristas complete. One of the other ways that they reward their employees for jobs well done is by giving their employees opportunities to bond as a team by going to high-end paid outings like there in you’ll Cabo work party for the entire Dutch Brothers’ franchise.
The main thing that Dutch brothers highlights for their products are their coffee and that coincides with the vibes the business tries to make which is very energetic and upbeat. So, in terms of product market, it is very effective because they want their customers to walk away with that same energy through caffeine. This is especially true and supportive of their labor market. They like to hire enthusiastic positive individuals that truly set out to make their customers’ day not only by serving quality coffee but also quality conversations.
