Recently, I have read a news about my favorite company was faced with a public lawsuit in which they were accused of widespread discrimination against individuals from an ethnicity, culture, or belief system you associate with. It turns totally my side and support to the company.
I think the outstanding claims of discrimination change the way I felt about the company. I could not accept a company that involves discrimination, no matter who are they discriminated against (customers/ employees). I do think discrimination is the worse situation that a company provides to its stakeholders. As first, I love the company so well because they provided the customers with extraordinary shopping experiences. I thought they will treat individuals well as I always think they are the best company ever. However, after knowing the fact that they have such discrimination, I turned my side and no longer willing to support this company. It is very important for a company to keep its respect toward their stakeholders. My support towards a company does not only depend on how the quality that the products from a company. But it is more about the brand image of a company. Once the company breaks its own image to the public, the public will get disappointed and no longer support them. As the customers are buying the brand and when they pay for the products, it is meaning that they support the action the company did. Therefore, if the customers keep buying the products from the discriminated company, they are also being the one who discriminated.
In the future, I would not like to work for such a company being involved in discrimination. If the company would discriminated against individuals, the company is not a good one and also I would afraid that I would be the next one who is being discriminated against.
One reply on “Experiences with Discrimination”
You seem certain that you would believe this news article and retract your support from your favorite company. Can you think of any instances where you might not pull back? Perhaps the discrimination can be proved to not be based on race/gender/national origin, etc, but instead, is based on skills or something similar. Or maybe it turns out that it is a select city or chain that has made errors and not the entire company?