When a company is considering how should the resources being allocated, the department of marketing or product design is normally getting more resources than others. The reasons why some companies might think that marketing or product design is more important than employee recruitment and selection are because of the short term effectiveness and costs. When a company decides the way to increase their profit, the first idea comes up with will always be launching a new product. Since the company thinks the product can directly help with the sales volume. However, they always forget about the help from the good employees. How to launch a good product or get a good marketing team without great employees? Thus, the company always neglect the recruitment and selection is because of the direct income source from a company. Also, the second reason will cost. Companies think that it is always difficult to hire a good employee because a good employee requests a lot such as a higher salary and benefits. If the company is not providing a satisfying compensation package to the applicants, it is hard for the company to attract them.
The potential strength of a company not to prioritize employee recruitment and selection will be a higher expected profit. As putting more resources in marketing, the company will know more about the customers’ needs and the market segments to fulfill the market. For the potential weakness, the employees might not be competitive enough compared to other companies. As the company is not willing to allocate more resources in recruitment and selection, the newly hired candidates might be able to fulfill the job tasks that are required, but they might not be able to input the extra.
2 replies on “The Case for Recruitment & Selection”
Emphasizing short-term gains is certainly a case for diverting more money into R&D or marketing, as you mention. You also bring up a good point about the additional costs for good employees. Not only will it cost more to advertise and increase the size of the applicant pool, sealing the deal with employees you do want will typically cost more. What are some ways that you can convince companies to focus on staffing even though there is additional costs?
I agree that increasing resources towards aspects of business that will produce quick results and increase customer satisfaction is a reason why companies forgo allocating resources to staffing. Not to mention, it can be very costly to maintain an adequate level of effective employee staffing procedures for a company – especially small businesses.