Professional development and your brand

 

Gene Young.
Gene Young.

Ask College of Business students of any major about faculty members who have had a particular impact on them, and the response is likely to include instructor Gene Young.

Young, a former engineer and manager at Hewlett-Packard, created the course he teaches: BA 353. The course title is Professional Development, and Young explains that his class has two primary objectives: “To pop the bubble of what school is versus what happens in the workplace, and to prepare them to give killer interviews.”

“It matters if you’re late,” Young says. “If your boss gives you a task and a deadline and you don’t get it done, you can’t just say ‘I forgot.’ There are no do-overs.”

Being a topnotch interviewee, he says, is all about making a genuine connection with the interviewers and having a story about yourself to tell, and telling it in a confident, coherent manner that includes being able to give examples to back up what you claim your abilities are.

Young explains that hiring decisions, like purchasing decisions, are emotional – you want to hire a particular candidate, or buy a particular car, and then your mind goes to work trying to find logical reasons to justify the desire.

That’s why building an authentic connection with interviewers is so important.

For more information, drop Young an email – he’ll appreciate your initiative – or better yet, enroll in his course.

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