Ten steps toward the right career path

Bart Cleveland
Bart Cleveland has developed branding for a broad range of companies.

Fall term is a good time to begin thinking about a summer internship and researching what needs to be done to be competitive. One way to do that is to attend presentations by professionals.

During most weeks of the term, the Career Success Center offers the opportunity to meet with professionals, learn about their industry and get tips about how to prepare for internship and job searches.

 

This fall, Bart Cleveland was one of the first professionals to meet with students in Austin Hall’s Stirek Auditorium. Throughout his career, Cleveland has developed branding for a broad range of brands including Coca-Cola, The Ritz-Carlton and CNN. As the founder of Job Propulsion Lab, he now helps young professionals navigate marketing and advertising careers more successfully.

In a room full of College of Business students, including design, entrepreneurship, marketing and management majors, Cleveland talked about the Ten Steps to the Right Advertising or Digital Careers.

Drawing from his award-winning career as a creative director and through his success mentoring dozens of young professionals and guiding them to careers at top-tier agencies like Wieden+Kennedy, Goodby Silverstein and Mother NY, Cleveland developed the following 10 steps:

Bart Cleveland delivers his presentation.
Cleveland told the students in the audience at Austin Hall’s Stirek Auditorium to become their own brand.
  1. Get help.
  2. Plot your course.
  3. Build the right portfolio.
  4. Market yourself.
  5. Become a brand
  6. Stalk. Quietly.
  7. Talk. Loudly.
  8. Look like a pro.
  9. Act like a pro.
  10. Don’t blow the interview.

For the complete presentation, you can see his presentation slides via slideshare: Ten Steps to the Right Advertising or Digital Careers.

 

 

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