Tag Archives: Oregon State University

Report: Prices and online visibility of coastal tour operators vary widely

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3-8-19

By Rick Cooper

Man holding salmon

In Astoria, Gold Beach, and Lincoln City, more salmon charter businesses were found in 2018; however, in Brookings, Newport, and Tillamook, fewer businesses were recorded in 2018. (Photo by Susan Dimock)

The prices and online presence of companies offering guided tours on the Oregon coast vary widely, according to the author of a new report.

Miles Phillips, a coastal tourism specialist with Oregon Sea Grant and the Oregon State University Extension Service, found that their online presence ranged from prominent to nonexistent.

“Many guides are not effectively marketing themselves online,” said Phillips, who hired two interns – through Oregon Sea Grant’s Summer Scholars program – to analyze prices and Google search rankings for coastal companies that offer salmon-fishing, kayaking, and whale-watching tours.

They found that prices charged for comparable services offered by different tour companies varied by as much as 400 percent.

Phillips summarized the findings in a 13-page report: 2018 Evaluation of Pricing and Online Presence of Oregon Coast Tour Operators.

The findings come from a replica­tion of a study that was first conducted in 2017. The more recent study used the same meth­odology, with some revisions to accommodate Google’s changing presentation of search results.

The 2018 study also found the following:

  • Of the 35 salmon-fishing companies that appeared in their searches, 10 neglected to include information on pricing. “If potential customers are searching online and don’t see a price, they’re not likely to call,” Phillips said.
  • A man and a woman in kayaks

    Since 2017, the number of kayak tours per city has stayed the same at three main businesses along the coast. The prices in two of the three businesses have stayed the same, with one $15 price drop in Gold Beach. (Photo by Erik Urdahl)

    In Astoria, Gold Beach, and Lincoln City, more salmon charter businesses were found in 2018; however, in Brookings, Newport, and Tillamook, fewer businesses were recorded in 2018. This fluctuation may be because businesses had recently opened/closed, or because they did not appear in the top 12 results and were therefore not recorded.

  • Overall, the price of salmon charter tours has slightly increased from 2017. There was one big price drop in Lincoln City, but, generally speaking, prices are on the rise.
  • The number of kayak tours per city has stayed the same at three main businesses along the coast. The prices in two of the three businesses have stayed the same, with one $15 price drop in Gold Beach.
  • The number of whale-watching tours offered in Depoe Bay (four) and Newport (one) has remained the same since 2017. One new whale-watching business was recorded in Tillamook in 2018. Of the 15 coastal towns sampled, only these three offer whale-watching tours.
  • In Depoe Bay and Newport, there was a $3 and $2 average price increase, respectively, in whale-watching tours.

Phillips said the design of this project allows it to be redone over the years, following the same methodology. A third round of data collection will take place this year.

The research was conducted with the support of Oregon Sea Grant, OSU Extension, Wild Rivers Coast Alliance, the Oregon Coast Visitors Association and the Oregon State Marine Board.

For information on Oregon Sea Grant’s and Extension’s Sustainable Tourism and Outdoor Recreation program, go to tourism.oregonstate.edu.

OSU researchers to help coastal towns cope with natural hazards

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August 16, 2018

By Tiffany Woods 

Researchers aim to help towns prepare for and survive a tsunami.

Researchers aim to help towns prepare for and survive a tsunami. (Photo by Tiffany Woods)

Researchers at Oregon State University have launched a 3.5-year project funded by Oregon Sea Grant that aims to help coastal towns become more resilient to storms, earthquakes, tsunamis and a rising sea. Oregon Sea Grant is providing nearly $900,000 in funding.

Launched in July, the project is led by Peter Ruggiero, a coastal geomorphologist in OSU’s College of Earth, Ocean, and Atmospheric Sciences.

It aims to:

  • use a computer model to simulate how climate change, earthquakes, tsunamis, population growth, land use, and hypothetical policy scenarios might affect communities’ abilities to weather coastal hazards;
  • help policymakers understand the impacts of their decisions;
  • result in a better understanding of options, costs and benefits for adapting to coastal hazards; and
  • develop an interactive Web portal that will provide decision-makers and the public with information on how to increase coastal resilience.
Researchers will look at how land use impacts towns’ abilities to weather coastal hazards.

Researchers will look at how land use impacts towns’ abilities to weather coastal hazards. (Photo by Tiffany Woods)

Other faculty on the project are:

  • John Bolte, an expert in computer simulations in OSU’s College of Agricultural Sciences;
  • Dan Cox, an engineer in OSU’s College of Engineering;
  • Steven Dundas, an economist in OSU’s College of Agricultural Sciences;
  • Jenna Tilt, a land-use planning specialist in OSU’s College of Earth, Ocean, and Atmospheric Sciences; and
  • Pat Corcoran, a coastal hazards specialist with Oregon Sea Grant and the OSU Extension Service.

The project will conclude in 2022.

OSU to host Marine Science Day this Saturday, April 8

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Oregon State University’s Hatfield Marine Science Center will hold its annual Marine Science Day on Saturday, April 8, giving visitors an opportunity to see laboratories behind the scenes, interact with student scientists and learn more about current marine research.

The event is free and open to the public, and takes place from 10 a.m. to 4 p.m. at the center, located in Newport southeast of the Highway 101 bridge over Yaquina Bay. It will feature interactive, hands-on exhibits and opportunities to talk with researchers from OSU and other federal and state agencies.

The theme is “Celebrating Student Research,” and student scientists will be among the researchers presenting exhibits on marine mammals, oyster aquaculture, ocean acidification, ocean noise, seagrass ecology, fisheries, deep-sea vents and more. Visitors can learn about research diving with the OSU Dive Team, observe microscopic plankton, tour a genetics lab and hear about the NOAA Corps’ 100th year as a commissioned service.

Special activities for children will be offered by Oregon Sea Grant and the Oregon Coast Aquarium. The Oregon Coast STEM Hub and representatives from OSU and Oregon Coast Community College will also be available to engage K-12 students interested in pursuing marine studies.

Special events include:

  • A lecture at 2:30 p.m. by José R. Marín Jarrín, Charles Darwin Foundation, Galápagos, Ecuador, on “From Hatfield to the Charles Darwin Foundation: The importance of student research experiences”
  • Opening celebration at 10:30 a.m. for the Experimental Seawater Facility, funded by the National Science Foundation
  • A public feeding of Opal the octopus at 1 p.m. in the Visitors Center

Visitors may also learn about the progress of OSU’s Marine Studies Initiative, which seeks to host 500 students-in-residence in Newport by 2025.

“With a new teaching and research facility in the fundraising and design phase, Marine Science Day offers a great opportunity to understand why we are so excited about OSU’s Marine Studies Initiative,” said Bob Cowen, director of the Hatfield Marine Science Center.

“It is also a chance to learn about our scientists – who we are, what we do, and how we, as university, state and federal partners, work together and with communities to better understand and solve our marine and coastal challenges.”

More information about the event is available here.

(From a news release provided by Maryann Bozza, HMSC)

Photo caption: An octopus will be among the many exhibits and activities during Marine Science Day at the OSU Hatfield Marine Science Center. (Photo courtesy of Oregon State University)

 

Elizabeth Cerny-Chipman selected as 2017 Knauss Fellow

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Oregon Sea Grant is pleased to announce that Oregon State University graduate Elizabeth Cerny-Chipman has been selected as a 2017 John A. Knauss Marine Policy Fellow.becerraphotography-43-1

Currently Cerny-Chipman is a post-doc marine ecologist in Bruce Menge’s lab at Oregon State University. For her dissertation, she studied the influence of environmental context on species interactions, with the goal of “better understanding how climate change will affect biological communities.” She also studied the ecological consequences of sea star wasting disease, which first appeared on the Oregon coast in 2014.

Besides research, Cerny-Chipman says, “I have a passion for science policy and how science can best inform policy and management decisions. I also enjoy sharing my science with the public and learning about science communication and engagement.”

Cerny-Chipman says she is “delighted to be representing Oregon Sea Grant and very excited to start my Fellowship,” which begins February 1 at NOAA’s Office for Coastal Management in Silver Spring, Maryland. (Photo by Chris Becerra for Oregon State University)

Read more about the Knauss Fellowship here.