Two new publications from Oregon Sea Grant examine several facets of Oregon coast recreational outfitters and tour guides, including their services, pricing, and online marketing effectiveness.
A fishing guide demonstrates his technique. (Photo by Erik Urdahl)
Assessment of Registered Oregon Coast Outfitters and Guides examines data related to guides registered with the Oregon State Marine Board and provides a summary of some basic information about registered guides in the state, including numbers, locations and types of services provided. A printable PDF of the eight-page publication is available for free download here.
A companion publication, Survey of Online Marketing Success and Pricing for Oregon Coast Fishing Guides and Tour Operators, presents an inventory of guided salmon fishing, whale watching and kayaking businesses. Guide and tour companies can use this study to gauge the effectiveness of their online marketing and to better understand how their services are priced in the marketplace. You can download a free, printable PDF of the 18-page publication here.
A novice kayaker gets the hang of paddling. (Photo by Erik Urdahl)
The publications represent an effort to better understand such businesses’ economic impacts, job opportunities, resource management, professional development opportunities and marketing support. Individuals and organizations that might benefit from these reports include registered Oregon guide businesses, tour operators, coastal tourism promoters, community and economic development firms, natural-resource management agencies and researchers.
The research for both publications was conducted with the support and cooperation of Oregon Sea Grant (OSG), Oregon State University Extension, Wild Rivers Coast Alliance, the Oregon Coast Visitors Association and the Oregon State Marine Board. Authors are Miles Phillips, an OSG Extension coastal tourism specialist; and Catie Michel, a 2017 OSG Summer Scholar. Phillips is also the author of the OSG publications Agritourism in Oregon’s Coastal Counties: Land Use Policy and Permitting Requirements and Transient Lodging Taxes on the Oregon Coast.