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Be Dauntless;Be Orange

Posted December 16th, 2013 by clutek

Submitted by Kellen Clute

Oregon State University uses the slogan “Be Orange” on commercials and other media outlets to advertise their brand as a school and community. But often times this slogan is open to the interpretation of its audience and their values. Because there is simply no universal definition for what is “Being Orange” it presents a great opportunity for people to use their values and critical thinking to imagine, or create what being orange really means. However the university does offer examples as well as values that they associate with the slogan as well as expect their students to act by. Some of these values include accountability, diversity, integrity and respect. ┬áThese values are very clear, with definitions on the website to further communicate their goals and intentions as a university.

Although the University has clear goals and values that coincide with the Be Orange slogan, there is always room for more exploration and self interpretation. I for one would pick different values when trying to convey how I think OSU and the surrounding community should act. Not because the ones the university has provided aren’t good or don’t make sense, but because I, like most people in this world have different views values and opinions then those who sat down and created these. Does that make mine any more “right” than theirs? No. But for the sake of this assignment and my own well being am I going to lay them out for you? Yes.

To start I would replace accountability with responsibility and the reason is quite simple. If you first tell someone they are being held accountable it only seems fair you let them know exactly what they are accountable for. Responsibility explains actions, decisions, and power and with attending OSU comes all three of those things. Every day you make decisions based on yours as well as others actions and most the time you are either choosing to exert or not exert your power. What I mean is when I helped an elderly lady cross the street for the hero assignment I was not simply walking across some pavement. I was choosing to use my power as a very large male to stop cars that were previously not stopping and I made the decision to to not act like most people and simply stand by. Actions and decisions like these although little, are overlooked everyday. If this were to change, and more people were stand up and unite as leaders the OSU university and community would benefit greatly.

Pride is another value left out of the Oregon State strategic plan that I think is very important. There is most obviously the pride we should all have in our school. Our athletic programs, our academic success and our school history are all examples of things attending students as well as alumni should take pride in. However more importantly is the pride one must have within themselves to conduct themselves the right way every single day. It is easy to be lazy when you are tired, it is easy to sleep in and skip class or to walk by someone committing a wrong doing, but it is pride that prevents someone from not. It is pride that makes that person day in and day out continue to strive for excellence and to keep making this community a better place.

To be quite honest Being Orange isn’t anything majestic, in fact it really isn’t all that hard. But it does take a commitment and continuous stability both in ones own self and the community as a whole to make this slogan really mean something. However I think if people were to follow the OSU strategic guide as well as what I just laid out it can and will be done.

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