6 Reasons Why Companies Invest in Branding (make BRAND of brand)

Branding is the most misjudged term…


But it’s still not the saddest part.


The saddest is when even the reputed branding companies have a veiling confusion regarding it.


Some think logo design is branding…

Others think a trademark name is branding…


Different branding agencies perceive branding differently.


But a very few top branding companies understand branding is way more than


  • brand colors
  • packagings
  • brand voice
  • design
  • tagline


Branding is


  • how everyone perceives you and your business
  • what goes into their minds when they hear of you
  • what memories have they attached to you
  • where do they stand with you— emotionally


So if you’re selling products quickly and in large quantities like hotcakes— there’s no proper reason why you wouldn’t invest in branding.


Let’s find out the benefits of investment in branding, NOW!


Roll your eyeballs now.


Investment benefit #1: Branding has a psychological effect on customers


Customers love brands!




You must have seen Apple or Nintendo fans taking pride in their favorite brands.




It’s only because they feel enthusiastic holding their devices.


You can sense a hint of happiness on their faces.


These brands can truly release dopamine hormones in their bodies— the hormone that keeps them happy.


But that’s not the only impact branding has on people.


Some psychological studies say branding can improve your customer’s performance. (1)


branding and their psychological effects


  • enhances an individual’s self-concept
  • tames performance anxiety where individuals feel anxious
  • helps concentrate in work


Think of it this way— you can’t wait to wear the Nike Shoes you just ordered.


The hunger for instant gratification wouldn’t die, and you need the order the very next hour.


And when the shoe arrives— you’re ironically high over heels.


That’s what branding does!


Investment benefit #2: Charge your worth with a clear brand


We have seen people struggle for years despite being experts in their niches.


What could be the reason?


Well, they never made themselves a brand.


They would charge way less than what they deserved for their experiences and insights.


Could they have avoided it?


Of course, if they worked on a solid brand establishment.


Many businesses bet their investments on building positive brand equity.


Positive brand equity:


  • increases the profit margin per consumer
  • skyrockets the sales volumes
  • gravitates consumers towards the brands
  • helps charge higher than the competitors


See! Whatever branding helps with is not rocket science.


It is a way to communicate your work quality constantly— if you make it good, they offer and pay you more!


Investment benefit #3: Open your clogged sales funnel


Just look around!


What is it you’re selling that others are not?


Sorry to say, but there’s hardly any product or service.


No matter what the niche is— you’re going to find healthy competition choking up your breath.


It is why most customers never move past the “prospect” stage in the sales cycle.


And over time, all you have is a clogged sales funnel.


Branding helps your customers tell:


  • we’re the ones you’re looking for
  • we’ll solve all your problems
  • you’re in safe and capable hands


You have to reach out to your customers’ ears and tell them: it’s us— the perfect fit for you, not them.


Better brand message = qualified leads = higher conversion rate.


Investment benefit #4: Get hold of the new customers


Branding is nothing but creating a safe space in your customer’s head.


Have you done that yet for your business?


Take it this way: would you recommend or refer to a jeans brand if you didn’t remember their names?


Even if you want to, you can’t do much about it.


And it’s not your fault.


The jeans company couldn’t drop memorable imprints on your head.


Why customers need to recognize and remember your brand


  • You want them to speak goody-good talks about you. Why is it crucial? 64% of marketers believe “word-of-mouth” marketing is the most effective form of marketing. (2)
  • You wish they promote your brand at a cheaper and effective cost than paid ads.
  • Brand awareness lasts longer.
  • Word-of-mouth marketing can get you five times more sales than paid marketing.


So if you’re looking to acquire new customers, instead of putting efforts into acquiring them, try leaving memorable imprints on your existing customers.


You’re not only satisfying the subsisting customers but also making way for the new ones.


Look! You’re anyway going to please your current customers.


Do it in a way they go all ballistic about your services.


Investment benefit #5: Keep floating when the tides are high


Non-branded businesses blow away in the first spurt when the economic storm arrives.


You don’t have to look far!


The global pandemic has devastated small businesses on a grand scale.


Businesses not only have their feet axed, but they’ve disappeared completely.


But who all survived?


Only the strong brands who invested in creating visibility.


The best time to spend in branding


  • When your business is on a roll
  • When there’s a good inflow of customers’ attraction
  • Avoid spending when the business is looking to collapse


Surviving an economic turmoil is not easy when you start late.


But if you have got a head start before the economic storm shows up— chances are high you’ll survive the hardship.


Investment benefit #6: You attract the ideal customers


A customer buys with emotions and justifies with logic… but they only show interest in your business when you and them share the same values.


You, as a brand, need to define what you stand for.


If you send your message loud and clear, you’re likely to attract the right set of audience for you.


For example,


If you sell luxurious cars… your branding needs to be in line.


You have to propose values that match your client’s needs.


In this case, you’d like to have high-quality commercials, sell means-end benefits with your product, and resonate with their values.


Everything you put up in your branding effort should match your ideal customer’s values.


How you attract better clients


  1. Understand your target audience
  2. Build a specific brand image according to them
  3. Evaluate the current reputation of your brand
  4. Avoid practices and services that match with customers’ values
  5. Stay consistent in the value proposition


Things we learned…


Number 1… branding offers the “feel good” factors to your customers.


Number 2… branding lets you charge ferociously.


Number 3… branding pushes customers deeper into the sales funnel.


Number 4… branding gets you the new customers from the existing customers.


Number 5… branding keeps your neck floating in the economic tsunami.


Number 6… branding has you linked with the ideal customers.


The final call…


Branding is an expensive investment… There’s hardly any counterargument to it.


But you can save money and still increase profit.


Here’s how:


  1. Outsource brand marketing
  2. Spend only on the tested and effective methods
  3. Don’t hesitate in trying cheap marketing tricks
  4. Go for DIY marketing if it’s possible
  5. Let influencers take awareness to distance
  6. Reward your customers for branding you
  7. Say no to expensive marketing






Author Bio: Brijesh Jakharia


Brijesh Jakharia co-founded SPINX Digital in 2005 and takes great pride in crafting web and mobile marketing solutions for mid-market businesses to enterprises. Marketing is his passion, and the thrill to build a brand from the ground up has helped him craft successful brand stories for world-class clients. While not at work, he loves to spend his time on research and reading digital content stories.


Understanding Complex Regional Pain Syndrome

The National Institute of Neurological Disorders and Stroke defines complex regional pain syndrome (CRPS) as a rare autoimmune condition characterized by “excess and prolonged pain and inflammation following an injury to an individual’s arm, foot, hand, or leg.” Most people develop this condition after surgery or tissue-related injury.


According to the Spero Clinic, one the leading CRPS treatment centers in the country, what differentiates CRPS from other conditions that develop after an injury, fracture, or sprain is the resulting pain, which is usually persistent, severe, intense, and long-lasting. It’s important to note that the pain and complications arising from CRPS can sometimes spread and impact the entire body.


People with this condition tend to experience spontaneous pain or debilitating pain that’s much more than what is expected when recovering from surgery or an injury. In fact, it is described as an “uncommon form of chronic pain.” That’s not to mean that those with CRPS don’t get better— most people make a full recovery. However, symptoms can persist for months or even years for some people. There are also cases where CRPS recurs after recovery. Here’s what else you need to know:


How Common is Complex Regional Pain Syndrome?

Your doctor may have mentioned that your symptoms following a fracture, injury, or surgery could possibly be a chronic neuro-inflammatory disorder— and CRPS in particular. You may have even wondered how common this condition is.


The United States Food and Drug Administration classifies CRPS as a rare and unusual type of neuro-inflammatory disorder that affects up to 200,000 people in the US every year. The autoimmune condition has also been shown to have an estimated incidence of about 26.2 per 100,000 person-years. Plus, it’s more prevalent in females (at least 3 times more) than in males.

CRPS has been divided into two categories depending on the causation or rather inciting event. They are:


  • CRPS Type 1. It’s the most common type with approximately 90 percent of all diagnosed CRPS cases. Involves cases that can’t be definitively linked or associated with specific nerve injury. Causation may include an initiating injurious event, such as a sprain, fracture, or tissue-related injury. May also develop following immobilization with a brace, cast, or splint.
  • CRPS Type 2. Occurs with documented and defined nerve injury.


However, there has been debate about these two categories since nerve damage has been reported in patients with CRPS-1 as well.


What are the Symptoms of CRPS?

As with most autoimmune conditions, the severity of symptoms associated with CRPS and how long they last vary widely. While some patients may fully recover within one to six months, others may experience recurring episodes over a long period of time. The resulting pain can become worse over time, spreading to other body areas or even the entire body. In addition to the debilitating pain, patients may experience the following symptoms:


  • Skin swelling in the affected area as a result of fluid build-up
  • Increased stiffness and loss of function in the affected limb
  • Abnormal or no sweating
  • Inconsistent changes in skin color and temperature
  • Changes in skin texture (looks thin and shiny)
  • Decreased or increased nail and hair growth
  • Limited range of motion and impaired muscle strength in the limb
  • Weakness and decreased ability to move the affected limbs
  • Painful and inflamed joints


Many patients with this chronic neuro-inflammatory disorder are sometimes seen as being psychologically different due to some of the symptoms they exhibit and complain about. This often results in stigmatization as people around the patient can’t understand the ‘mysterious’ pain. After all, they look normal. This stigma is exacerbated if it takes months for physicians to get a diagnosis of CRPS, as is the case with Tricia Skiba.


What are the Common Causes of CRPS?

First, CRPS is an autoimmune disorder that’s widely misunderstood and less known by physicians and other medical practitioners. This explains the increasing cases of misdiagnosis and wrong treatments given to patients.


While some scientists argue that CRPS develops due to general inflammation and dysfunction in a person’s sympathetic, peripheral, and/or central nervous systems, the exact cause hasn’t been clearly identified and understood. Some of the factors that are believed to contribute to the development of CRPS include limb immobilization (such bracing, splinting, and casting), surgery, fractures, sprains, strains, and other soft-tissue injuries.


CPRS Diagnosis and Testing

You may have been to a doctor’s office and they couldn’t run any diagnostic tests for your condition. Instead, they requested your medical history and asked questions to understand the symptoms you were experiencing. No lab tests. Only a thorough physical examination. That’s exactly how CPRS is diagnosed.


However, you must note that, in some cases, your physician may need to carry out MRI scans, X-Rays, bone scans, skin sensitivity tests, and blood tests. This is to help them rule out the possibility of other conditions with similar symptoms. It’s not uncommon for patients to receive a mistaken or delayed diagnosis of CRPS. As mentioned, the condition is not widely known which means you need to see a physician who is aware of and understands the signs of symptoms associated with CRPS.


CRPS Treatment

As with other medical conditions, early diagnosis and treatment are crucial to prevent serious complications. There are many conditions that have no cure, and CRPS is one of them. That doesn’t mean patients are doomed to live with the condition forever. No. Treatment often involves relieving the different symptoms and complications associated with CRPS. Treatment options include:


  • Medication and Drug Treatments such as Botox injections, antidepressants, Topical creams and patches, opioids, bisphosphonates, N-methyl-D-aspartate receptor antagonists, narcotics, corticosteroids, etc.
  • Physical therapy
  • Psychological support
  • Spinal cord stimulation
  • Intrathecal drug pumps
  • Surgical sympathectomy
  • Sympathetic nerve blocks

Preventing Plagiarism in Moodle with an Online Checker

Plagiarism has long been a source of concern in academia around the world. According to studies by US universities, nearly 36% of undergraduate students admit to plagiarism. With the increasing penetration of online content, the problem of plagiarism cannot be minimized.

Today’s technological advancements have made digital e-learning programs available to all students. Moodle is one such e-learning platform that is widely used by educators, students, and administrators. It is a free and open-source learning management system that is used for flipped classrooms, distance education, and other purposes. With all these applications, it is critical to ensure that student’s work is original and not plagiarised. This is where the Moodle plagiarism checker comes in useful.

How Moodle Detects Plagiarism?

Moodle is an excellent tool for communicating with educators and receiving feedback on projects and papers. It enables learner’s actions to be tracked and student’s work to be organized in a single location. The submitted content to Moodle can be scanned to detect plagiarism.

Moodle plagiarism is detected using various plugins that integrate into their system. The software scans the submitted assignment module proficiently to produce a report on the paper’s originality. It searches for similar or paraphrased content in various file formats and languages. Along with the result link, the user will receive a detailed similarity report about the copied content, percentage plagiarism, and so on.

What are the Important Features of an Anti-Plagiarism Checker?

Some of the features are:

Use Algorithm to Detect Plagiarism

Anti-plagiarism software employs algorithms to detect copied content across the internet. It looks not only for word similarity but also for all possible ways to cheat. Furthermore, it checks submissions for word changes, word replacements, switching from passive to active voice, paraphrasing, and alphabet changes from different languages.

Search Database Thoroughly

The software searches through all publicly available resources. It can also search closed libraries, archives, and other resources. The premium subscription of the anti-plagiarism checker allows for an in-depth examination of documents from multiple sources.


The software is simple for the administrator to integrate with the system. Furthermore, you can specify whether the document report is accessible to both the teacher and the student.


The software supports a variety of formats and can detect plagiarism in multiple languages. The similarity report also gives you access to the original sources of the copied content, including references and quotes.

No Limitation

Another important feature of anti-plagiarism software is that there are no restrictions on its use. Furthermore, a student may resubmit his or her work at any time.

The Moodle plagiarism checker is ideal for teachers, who can now easily organize the files submitted by students into folders. It also allows them to assign grades based on the student’s work. Furthermore, it assists them in detecting duplicate content in the assignment module submitted.

Moodle allows teachers to quickly evaluate papers and assignments and provide necessary feedback to students. The Moodle plagiarism checker available online can also integrate with the Moodle 2.0 application. The software serves as an essential part of academia by not only detecting plagiarism but also saving the time of users.


What Are The Perks Of Becoming An Architect?

If you have been willing to pursue a career in architecture and have planned accordingly, you must consider taking admission first. Remember, a career in the field of architecture is much different and challenging. Only a great college with proper study materials can be helpful. Before you start filling the admission form in your chosen college, keep the AFP Police Check documents ready.

The position of an architect demands great knowledge and, in turn, offers a great opportunity to shape the world. It is the architecture and their knowledge and creativity that build amazing cities with impeccable constructions. Before you take the course of architecture, take some minutes off to read the benefits of a career in architecture.

Advantages of Working as an Architect:

Encourage Creativity:

Architecture is one of the most creative fields that need intensive expression and vision. Having a creative vision is one of the most common criteria for being an architect. Not only will you have to create in your mind or papers, but also you require executing in real life to offer comfort to people.

When you put your creativity into creating a building that tends to play a massive role in designing a city, it is undeniably fulfilling. If you are thinking about whether you are capable of it or not, have faith in your intuitions. Choose a great institution offering an architecture course but before getting admission, make sure you have taken the AFP Police Check.

A Field for Passionate People:

Architects have a unique way of seeing the world. Like ordinary people only see a building or other constructions, an architect has a different view. When they check a building, not only do they check the design but its longevity and advantages.

When constructing a building, the design needs to fulfill specific criteria, which they make sure of doing for robust construction. When you choose this career, you will be introduced to some of the most passionate people even during your study.

They see the world from a different view, and the way they want to create buildings will mesmerize you. If you want to become one of them, you sure need to invest a lot of your time and effort in practice. The more you concentrate on studying the basics, the more you get close to becoming one of these masterminds.

A Fast-Paced Career:

The architectural field is one of the most dynamic sectors. Just the way techniques and technologies keep advancing, this field keeps evolving similarly. However, not just anyone can become an architect. You need to have an idea about everything associated with construction, and only an institution can offer such diverse knowledge.

Taking admission to a renowned university for architecture can become helpful. However, keep in mind that taking admission to any university will need the AFP Police Check report. Before you start filling up the admission form, make sure you keep the report ready.

To become a part of this rewarding career, all you need is to study from the top college and gather knowledge.

Great Impact in the City:

We all know some of the most remarkable buildings and other physical construction names in our city. Even these are a result of someone’s creativity. It feels great when the world appreciates your work and creativity, and probably being an architect, it becomes easy.

If you have always had a knack for construction and buildings, you have the career right in front of you. Choose the architecture course and start building your dreams by building great structures to create a remark.

A Respectful Job:

As mentioned above, this is probably one of the most challenging jobs. Since your idea would dictate the constriction, which again will have lives in them, comprehensive knowledge is imperative.

However, the challenges taken by you can be paid off rightfully. It is one of the most respectful careers that let you serve for the betterment of society. Remember you must start studying on the courses to enjoy a great career. Keep the academic document and the AFP Police Check security document ready when you take admission to a college.

Chances of Travelling:

Architects might need to travel pretty often. Besides, you also need to have knowledge of the cultures and nations before you construct. In your career, where you are serving for any renowned company, you might need to travel to a different place for such a construction project. Therefore make sure you can travel to places before you choose such a career.

Bottom Line: Being in the field of architecture endows with a lot of advantages. These points mentioned above are just some of them, but you must take admission to a great college if you have always aspired to be an architect. Get the AFP Police Check report, fill the form and take the assessment to enjoy a career you like.



3 Car Financing Options for Students: Which One is Best for You?

Having a car in college means three things: freedom, flexibility, and access. A car is vital for students who study part-time, those who have many activities outside campus, and those who go home regularly. But while a reliable car is worth having, getting one isn’t a straightforward process.

Getting money to buy a car can be hard, especially for a student. But it doesn’t have to be. When you know your financing options, you’ll be able to make an informed decision. Here are 3 car financing options for college students.

  1. Cash or Savings

Buying a car with your savings or in cash is the cheapest way to go about it. You can purchase the car fully or make a large down payment. When you pay for your car in cash, set aside a little money for emergencies. The good thing about owning your car fully is you can quickly access loans when you have an emergency by using search terms like “title loans near me.”

When paying for the car, use your credit card. Doing this helps you benefit from credit card purchase protection. It also makes the card company jointly liable for the car in case something happens to it. But depending on your card issuer, you may have to pay the remaining amount the next month. Also, not all cards come with purchase protection.

  1. Auto Loan

If you decide to go for this option, consider the loan amount, the annual percentage rate (APR), and the loan term. Also, avoid car loans with a prepayment penalty because refinancing your car loan or paying off the loan early can save you money.

There are two major types of auto loans: dealership financing and direct lending. With dealership financing, you get financing through the dealership. Dealerships offer multiple financing options, incentives, and even manufacturer-sponsored programs.

With direct lending, you borrow money from a credit union, a bank, or a finance company. You agree to pay the loan amount and the interest over a specific period. To get the best deal, compare the offerings of different dealerships and lenders and understand the loan specifics.

  1. Car Lease

Leasing a car is like renting, you return the car to the dealership when the lease term expires. The money you pay only allows you to use the vehicle for a specific period and miles. Before leasing a car, consider how often you’ll use it because you’ll get charged a per-mile fee for any extra miles–above those stipulated in your contract.

In most standard leases, the maximum annual mileage limit is 15,000. Leasees with higher credit scores get better leasing terms. It’s common for dealerships to offer leases, but you can also get one through a bank or online lender.

You may have to pay a down payment, sales tax, a security deposit, and other lease-related fees. However, the monthly payments for a lease are typically lower than for an auto loan. You can also buy the car at the end of the lease period, but you’ll have spent more money in the process.

The dealership you lease the car from will expect you to service the car according to the manufacturer’s recommendations. You’ll also have to get insurance that meets the dealership’s standards. If you end the lease earlier, you’ll pay an early termination fee.

Buying a car on cash terms is the best option, but it’s a dream for many people. Before settling on a financing method, do thorough research to ensure you get value for money.


Revolution In The Legal Industry: Major Changes In Recent Years

The legal industry is almost always in a perpetual cycle of disruptive changes. New administrations throw outlaws they disagree with as quickly as they can. Different legal threats and risks emerge daily. Societal changes shift the focus and demands of clients. Technology adds a whole other arena of complication, innovation, and disruption.

The past few years have seen a variety of revolutions that disrupted law from all angles. Let’s look at the changes that have been made and the impacts created.

Legal Technology Investment Exploded

A shift in the relationship between the legal sector and technology was well overdue but even when it came, it took people by surprise.

In 2018, Forbes found that investment in legal technology grew 713%. In 2019, Bloomberg estimated that over $1 billion in funding had been distributed to legal technology by Q3. Among the recipients of ever-increasing investment sums was the Canadian practice management platform, Clio, which emerged with $250 million.

The growth in legal software for law firms has been nothing short of staggering and it is not slowing. By 2025, Gartner expects law firm budgets to have increased threefold.

Most funding comes as a result of increased demands from firms and the approval of new technologies by the American Bar Association. Innovation has predominantly focused on practice management, contract lifecycle automation, and litigation finance. These inventions and the subsequent upgrades have completely changed how firms do business.

Technological Fluency Becomes Mandatory

Law education has changed considerably. In 2016, Florida became the first state to make technology training an obligation for lawyers. In 2019, North Carolina became the second. Legal professionals have always resisted technological change through indifference and, often, arrogance but technology can obviously no longer be ignored. Lawyers must complete a mandatory 1-hour CLE training program.

As per the North Carolina State Bar:

Technology training” shall mean a program, or a segment of a program, devoted to education on information technology (IT) or cybersecurity (see N.C. Gen. Stat. §143B-1320(a)(11), or successor statutory provision, for a definition of “information technology”), including education on an information technology product, device, platform, application, or another tool, process, or methodology.”

2 states and 1 hour of training might not be considered revolutionary or even newsworthy but they are the tip of the iceberg. Other states will follow suit soon.

In response, law schools around the nation have scrambled to get ahead of the technology infusion and it is changing the prospects of graduates. Emerging lawyers are now entering the market with a distinct competitive advantage over tenured professionals.

Digital Law Firms were Born

Since 2011, smartphone ownership has climbed from 35% of US citizens to 85% in 2020. 77% now own laptops or desktop computers. The comfort and familiarity with technology and expectation of online service have created a new avenue for the legal profession to offer advice.

Whilst pre-pandemic virtual law offices may have been a rarity, it is the expectation of many clients now. Clients see no need to commute as every other product and service they avail of is accessible online.

The new demands are changing the geography and physical presence of law firms.

Fancy offices in the business district are not the emblem of prestige they once were. Clients forced immediate responses, efficiency, and digital offices to become the priority. This means firms now must think about their address being proximal to clients so that they show up in online searches. They are having to implement online billing and information sharing portals because it is a market need.

Service and asset prioritization look very different in 2021 as firms continue to consider scaling back physical locations.

Legal Technology Changed Human Capital Requirements

It was only a matter of time before legal technology broke into the industry. Despite resistance, firms are adopting technology at the greatest rate in history.

A 2016 Deloitte prediction suggested 39% of legal jobs would be consumed by technology within 10 years. While it was, and remains, an exaggeration, redundancies are appearing.

Junior roles spent reviewing, and editing legal documents are vastly improved by the best AI contract review software. Accounting, customer care, and client intake roles are being swept aside by digital billing cycles and chatbots. The human capital required to run a successful firm has changed significantly.

Cybersecurity and Threats Grew Significantly as Concerns

In the past 10 years, cybercrime has gone from being a moderate concern to a real worry for law firms and even governments. Having seen the Irish Health Service hacked and extorted, President Biden instructed the FBI to clamp down on cybercrime in 2021.

However, the law firm response has continued to be exceedingly slow. In 2018, 26% of law firms had experienced a data breach. In 2019, this stayed at 26% and will increase to 29% in 2020. The ongoing threats even developed a new product built for law firms – cyber liability insurance policies. Considering how many firms experienced breaches, the uptake on insurance should be higher than 36% but alas the threat continues to be underestimated.

Cybercrime and ransomware attacks threaten the legal field as the information is typically extremely sensitive. This issue has increased since the remote working environment hurried digital service delivery. Threats remain but the agonizing pace of law firms to innovate has and will carry on living a precarious cyberlife.

Final Thoughts

Law is never far from a monumental, short notice change and things will be no different going forward. In the immediate crosshairs is likely to be the 100 environmental laws rolled back in the Trump administration. Beyond the laws themselves advancing technology is beginning to ask: How far is too far when it comes to revolutionizing law? Both France and the UK have outlawed the use of AI algorithms to predict specific judge decisions.

Law is braced for more change, threats, and disruption with the re-emergence from the pandemic and divisive state that the nation has been left in but as Greek Philosopher, Heraclitus, put it, “There is nothing permanent except change”.


How to Enjoy a Luxury Nile River Cruise

The most glorious fashion to discover the wonders of Luxor and Aswan is a luxury Nile Cruise between the heavens of Upper Egypt between Luxor and Aswan. These Nile River Cruises have always been the centerpiece of Egyptian exploration offering travelers from all over the world to witness some of the most ancient and incredible constructions ever created in the history of mankind. Since Victorian times, the Nile Cruise Luxor Aswan has been the pinnacle of offering an awesome cocktail of thrilling and tranquil experience that shows how one of the most ancient civilizations on the face of the plant came into existence. The Nile River Cruise showcases the historical & magnificent architecture and decorations revealing the secrets of the ancient Egyptian civilization and the level of sophistication and skill. On these floating hotels is a dream come true waiting for each traveler to enjoy a heavenly adventure.

Best Luxury Nile Cruise Ships in Egypt

The finest Egypt Tour imaginable can be enjoyed onboard a Luxury Nile cruise as the Movenpick Royal Lily, the Rosetta Nile cruise, the Movenpick Royal lotus Splendor Nile cruise, Queen Nefer Nile cruise, Oberoi Zahra Nile cruise, the Sancturay sun boat Nile cruise, and Sonesta Nile cruise where all the bells and whistles will be at your full disposal offering the finest luxurious treatment and tranquility.

The Accommodations And Facilities of A Nile Cruise

The Accommodations of the luxury Nile cruise are the essence of tranquility reflecting a piece of the royal life the ancient Egyptians enjoyed back in the day.  The rooms are found in both comfortable deluxe single & double beds with the most enchanting natural views from their amazing windows. The cabins are equipped with a mini-fridge, satellite phone, Sat-TV, air-conditioning, a hairdryer, an en-suite bathroom with a bathtub & overhead shower. The facilities of the Nile cruise include a full entertaining center that showcases amazing belly dancing shows and Nubians parts take place, the main restaurant, lounge bar & discotheque, a safe deposit box, a laundry, beauty center, Gym, Wifi, Medical Centre, inner swimming pool, a relaxing sun deck, a spa, and gift shops.

Best Attractions to Visit Through A Nile River Cruise

The attractions of Upper Egypt will be revealed through the amazing Egypt Nile Cruises that will offer a golden path to a magical city known as Luxor one of the world’s greatest open-air museums “the city of hundred doors”. It was to be the capital of Egypt during the Middle Kingdom (1975-1640 BC) and also in the New Kingdom (1570-1050 BC) where amazing constructions were created like the biggest open-air religious open-air temples on the plant the Karnak Temple temple complex home of the Theban triad of Amun, Mut, and Khnsou, The divine guardian of the city the colossal Colossi of Memnon of Amenhotep III, The beautiful Temple of Luxor the second largest temple after EL-Karnak Temple, The mesmerizing temple of Queen Hatshepsut the house of Amun and one of the most preserved temples in Egypt showcasing the art of ancient Egyptian Architecture and the heavenly valley of the kings found in the heart of a mountain filled with more than 63 rock-cut tombs to great names from the New Kingdom such as Amenhotep I, Set I, Tutankhamun, Thutmose, the entire Ramsess dynasty,  and more, all revealed on your Nile Cruise. If you are looking for the best Nile cruises, Luxor and Aswan Travel provides the most amazing Egypt tours with luxury Nile cruises to explore the immortal lands of Egypt where the greatest tales ever told in the history of the world can be found located within the embrace of the incredible cities of Egypt such as Cairo, Alexandria, Luxor, and Aswan.

The Nile Cruise will head to the divine mythical city of Aswan the southern final frontier of Egypt. In the new Kingdom (1550-1070) many constructions were created like the Unfinished Obelisk of Queen Hatshepsut that showcases many details relating to the construction process of the obelisks in ancient Egypt. The colossal temples of Abu Simbel are a living miracle created in 1244 B.C by Ramses the great to immortalize his name, heritage and honor the gods through the Sun Festival that takes place on 22 of February and October of each ear. A number of temples were built in the Greco-Roman to showcase their deep religious dedication to the holy nature of ancient Egyptian such as the double unique temple of the crocodile god Sobek of the Nile & the sky god Horus KomOmbo constructed from 332 till 395 BC, the mythical Philea temple of Isis the motherhood goddess in 696 BC revealing the tale of Osiris, Edfu Temple of the Sky God Hours, built-in 237 BC, on the location the held the battle between his Evil uncle God Set and the sky god Horus.

Best Time to Enjoy A Luxury Nile Cruise

The finest time period to board a luxury Nile cruise is from October and April during the delightful months of spring, autumn, and winter where the climate is just right to fully enjoy the mesmerizing allure and magic of the Nile are at their best form. The climate becomes carries a cool breeze up to 21 C (70 F) which will make every moment comfortable and entertaining. A 5 – 7 days Nile Cruise is an ideal amount of days to explore the heavenly ancient attractions of Luxor and Aswan with your expert tour guide under the delightful skies to uncover the marvelous hidden treasures of Egypt.

What to Pack and Wear On A Luxury Nile Cruise

Packing is the key to enjoy the ideal vacation on a magical luxury Nile Cruise, so make sure to bring light clothes from nice materials like cotton & linen and comfortable closed shoes plus sunglasses, sun-block cream & lotion to stand the sun, a local Egyptian sim card, a personal VPN, a universal adaptor, and a back bag that contains all personal contacts, travel documents, credit card, and cash money.

The greatest adventure of your destiny is one click away waiting for every traveler on board a Nile cruise where the beauty and brilliance of the ancient Egyptian civilization are revealed in the greatest manner.



GCP to Address Cloud Migration Challenges

Google cloud platform is the new buzzword for the industries looking for cloud hosting services. In the first quarter of 2021, GCP reported $4 Billion with a 46% YoY increase. Rise in the number of professionals taking the Google Cloud course has also increased accordingly. So, what made GCP stand in the top three cloud providers in the market? Explore the reasons why companies started shifting towards google cloud.

Digital transformations around the globe are pushing IT industries to use cloud infrastructure to deliver services effectively. COVID pandemic has doubled the rise of digital transformation numbers, as companies witness that they can provide services up to their full potential. As a result, beginners and professionals from various career platforms started exploring cloud opportunities. Reports say a progressive increase in the number of individuals is getting Google cloud platform training during this pandemic.

The sudden rise in industries shifting towards the cloud requires cloud professionals. However, a recent survey reveals that out of 400 IT experts, 86% claim there were short skilled professionals in the year 2020. Besides finding qualified cloud professionals, industries also have to face challenges while migrating to the cloud.

What are the common cloud migration challenges?

In 2020 alone, 61% of the companies migrated to the cloud. As the companies start to migrate, there came new cloud services providers into the market. Every cloud provider offers various features that will address most of the following cloud computing challenges.

  • Defining strategies to run their business on the cloud:

Public and private clouds offer various predefined services that help SMBs, and corporate giants utilise their business needs. But it is companies’ responsibility to choose the exemplary service and right strategy before they migrate to the cloud. Therefore, understanding cloud architecture plays a vital role in defining the best cloud environment.

  • Moving the data to the cloud:

Once the strategy and cloud provider is confirmed, companies start to work on the cloud, and companies must migrate the data to the cloud. Enterprise data is vast, and migrating terabytes of information need an optimal way of data transfer. Advanced compression, optimised data transfer, acknowledging correct data is transferred without any data loss can be challenging during cloud migration, says most companies adopting cloud for the first time.

  • Security concern:

Cloud computing relies on networks, and companies consider this as the critical point to define whether they should cloud or not. Although cloud vendors claim the apex security to their cloud services, firms have got their doubts in this regard. A security breach or network failure during runtime could cost companies a fortune to set everything on track. 

  • Training the staff:

Survey reports have already claimed that there would be a lack of cloud professionals. In this regard, corporate training has become a familiar buzz for every company. As a result, two out of three firms started paying their employees to get cloud computing training to cut down the time and money involved in finding the right fit cloud professional.

  • Budget constraints:

Every firm is aware of its financial investments and will have a clear understanding of its expenditure. But when it comes to cloud budget, one cannot define the exact cost involved in using cloud services unless they have tremendous knowledge working with cloud infrastructure.

Besides these cloud migration issues, many other unaddressed challenges and issues companies face while working with cloud computing. Improved cloud computing stats will showcase the need for the best cloud provider to achieve healthy cloud infrastructure future milestones.

Cloud computing Stats:

  • More than 60% of the companies using the cloud are planning to increase the budget further.
  • Cloud computing offered as “Platform as a service” will grow around 27% by the end of this year, 2021.
  • Companies using the cloud will spend 14% of the total IT revenue worldwide by 2024.
  • SMBs play a vital role in IT revenue generation, and 43% of these SMBs prefer public cloud, and 35 prefer to use a private cloud.

GCP to address easy migration in cloud computing

Google cloud platform is one such cloud provider delivering on-demand services globally. In addition, Google Cloud data centres provide a collection of high-performance cloud tools on an “Infrastructure as a services” basis to the enterprises. The team of working professionals from Google understands what kind of challenges the IT industry may experience. At the same time, they came up with predefined cloud computing services and listed them as on-demand services to SMBs and enterprises at feasible cost. Following features of GCP will sort of majority of the issues firms may experience while cloud computing:

Advantages of GCP:

  • Best in the industry performance:

GCP offers better pricing than the competitors to use their cloud computing services. Google offers 16GB ram for general purpose, and 16GB for computing optimised as well. In addition, 961GB of memory optimised instance type helps large industries to serve better without performance delay. Along with memory optimised instance, 85GB of accelerated memory is the highest among the top three cloud vendors in the market.

  • General-purpose usage pricing:

GCP offers the lowest price per hour for the general-purpose usage of the services of its GCP infrastructure. Compute optimised and memory optimised instances provide the best and lowest if billed yearly.

  • Virtual machines live migration:

GCP has got this unique feature that enables enterprises to migrate to the cloud without pausing the services. No other cloud provider in the market can offer this feature, which helps companies smooth migration.

  • Most extensive network in the world:

Comparing the networks of the top cloud providers in the market, Google has left other competitors way beyond. Google’s private networks connect all the data centres worldwide to offer lightning speed performance.

  • Future proof data security:

All the information on the google cloud is encrypted using AES 256-bit, and these encrypted pieces are further encrypted using a set of master keys regularly. In addition, Google’s association with the biggest ISPs worldwide helps it maintain fewer hops during data transfer on the networks.

  • Continuous improvement of GCP services:

Google is aiming to install their data centres and increase the number to reduce the network latency. Google has 21 data centre locations worldwide and uses more than 900000 servers. Google is aiming to improve their presence all over the world, assuring quick data transfer reducing latency.

Apart from these listed advantages, now GCP provides additional features to provide seamless integration of its services with legacy applications of various SMBs. Currently, Google focuses on redundant backups as the most significant area. Google is already offering a DRaaS feature that helps firms to recover after any unfortunate disaster. We can anticipate the innovations from Google cloud regarding CI/CD, Machine learning, etc., will help the number of companies opting for google cloud migration will increase within a couple of years.


Cloud migration and computing can be a cakewalk to those who use Google cloud. However, the scope of the Google cloud platform is healthy regarding offering affordable and optimal cloud services to the industries and career opportunities to the individuals seeking a future proof career. As a result, there will be a drastic increase in professionals getting Google Cloud training. Therefore, it is no wonder looking at the milestones of Google so far; it will offer many new services to the IT industry.


6 DIY Cleaning Tips for Home

There is no hard and fast rule of cleaning. You can clean things as you wish. Everybody loves a clean house, but no one wants to do the job. Some hacks can make the cleaning process stress-free. Today, we will discuss some cleaning hacks that can ease your cleaning jobs.

At first, you have to clean everything from top to down. If you try to clean the bottom portion first, you will make it dirty again. Thus, to avoid cleaning the base area a second time, you must first clean the top part.

Secondly, you have to follow a consistent cleaning move. If you plan to clean something using water or disinfectant, you have to follow the same movement everywhere from start to finish. For example, if you start cleaning something following a left to the right direction, you cannot change your pattern to circular in the middle of cleaning. It may leave traces of cleaning and make the surface look unalluring. Usually, avoiding the circular motion of cleaning is an excellent idea as circular motion can keep the dirt from the previously cleaned area and mess up the next space.

Thirdly, baking soda is your go-to item for cleaning most things. If you do not clean your stuff for a long time or return from a long vacation, baking soda and Cleaning Services London can be your savior. You will find some troublesome strain in the bathroom and kitchen after a long break. These strains are hard to remove using regular liquid. Thus, you have to make a paste using baking soda and vinegar or lemon or hot water. This combination works magically against the most severe strains to regain the original color and glaze.

Fourthly, your cleaning is not complete unless you completely dry it using cloths. If you leave your product wet after cleaning, it can easily attract dirt. So, you have to use a dry cloth to wipe off the excess liquid from the surface. Similarly, if you let the surface air dry, it can lead to visible cleaning traces.

On the other hand, you must give the cleaned items some time to soak before you wipe them. If you try to fasten your work by wiping it when it has liquid on the surface, it will surely make your job challenging. It is wise to wait 3-4 minutes before you wipe it.

Moreover, you can use a microfiber cloth to polish shiny surfaces. These microfiber materials work great for mirrors, glass surfaces, bathroom counters, kitchen counters, etc. These fabrics can easily catch small particles that were not removed earlier and give the items a shiny and glossy look.

Fifthly, there is no way you can forget the places under your furniture and appliances. It is one of the most ignored places while cleaning. Whenever you look at something from a standing position, everything seems clean from top to bottom. As the place under furniture is not visible, we consider it clean most of the time. However, you have to remember that the dirt under the furniture can make the whole house messy. So, you have to clean these spaces regularly.

Finally, you have to clean your cleaning equipment well after every cleaning mission. The mission is not finished until you clean the cloths, mop, brushes, scrubs, etc. If you do not clean these products at the end of your mission, it might create significant problems next time.

To conclude, these are hacks you can apply while cleaning your house. If you follow these hacks, you can clean your house within a short time.


The importance of regular staff training

Ask most company owners and bosses what their firm’s most valuable asset is, and you’ll typically get the same response – its staff. The employees in a company are its lifeblood and provide the goods and services that enable the business to turn a profit. Moreover, your staff are very often on the front line with clients and are the primary link between your firm and its customers – so having knowledgeable, helpful and polite staff is essential if you’re to maintain a good company image.

For your firm to run efficiently and productively, you should invest some time and energy in developing your team’s skills. Unfortunately, many companies view the onboarding of employees as sufficient training to do their jobs, where training your staff should be seen as an ongoing process to nurture and develop the skills of your staff and allow them to perform at their best.

How staff training benefits a firm

Employee training allows them to be more professional and will improve their relative skills; however, it can also offer considerable offshoot benefits to your company, including:

General cost reductions and quicker production schedules: A better-trained team will work more productively for your firm, reduce your overall operating costs, save time developing projects, and give you a better Return on Investment (ROI).

Increasing profits: In line with reducing costs and decreasing production times, well-trained employees will also have a direct effect on your profit margins.

Improve productivity levels: Skilled employees work quicker than those with less ability, which will directly benefit your overall productivity levels and output.

Raise the quality of your work: Well-trained employees will produce better, more accurate work, which will help encourage repeat custom from your clients.

Increase staff loyalty and job satisfaction in your team: Training has been proven to positively impact the loyalty and happiness of employees. If your staff feel you’re interested in their personal and career development, they’ll be far more likely to work harder for you and produce the best work they can.

Helping reduce staff turnover/absenteeism at work: One of the most common complaints among disgruntled employees who leave a job is that they didn’t know what was expected of them or hadn’t been provided adequate training to perform their role. Staff training allows your team to learn exactly what they need to do to work at the level you expect of them.

Helping your business adapt, change and grow: Often, providing your employees with extra training will allow them to develop additional skills that might see your firm changing direction or taking on different types of work. For example, suppose a web development firm chooses to put an employee on a web marketing course. In that case, they might find themselves later offering Search Engine Optimization (SEO) service to their existing website client base, thereby branching into a completely different area of web production.

Giving your company a positive competitive advantage over your rivals: Investing in your staff with additional training will improve their talents and skills – and having better-trained employees than your rivals will mean you can produce improved products and services in a shorter time, giving you a significant competitive edge.

Increasing the likelihood of attracting the best staff in the future: If your firm is seen as fostering career development, you’ll be far more likely to attract the best, most proactive team members in the future. With so little to choose between many companies operating in the same sector these days, being recognized as a firm that encourages the education and development of its staff might mean the difference between an applicant choosing to work for you or a rival.

Types of employee training

Not all staff training needs to be expensive or inconvenient, and there is now a huge range of courses that employees can take in their own time that won’t adversely affect their work or home life. For example, most colleges and universities offer night classes that your staff can attend after work that won’t eat up too much of their time. Also, you can develop in-house training software at a fraction of the cost of previous apps.

Alternatively, there’s been a growing trend among educational establishments in recent years to put much of their curriculum online for study over the internet. The advantages of online training are numerous, including:

Convenience: Allows staff to study at a time and place that suits them

Cost: Reduced course fees when compared to traditional classroom study

Option to review: Self-paced learning with the option to review sections the employee doesn’t fully understand.

Better course content: More varied teaching materials help students understand concepts better (e.g., videos, interactive presentations, quizzes, etc.)

Adaptability: Suits a variety of learning styles

You should also remember the various provider training courses that are available, often free of charge. For example, software company Adobe provides extensive knowledgebase articles to help users quickly get up to speed with their products.