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The exercise that I completed this week was setting my Google Alert for Nordstrom. The goal was to understand how companies overcome negative press and what words will bring up negative results in articles about the company. Negative press on the internet can impact how customers feel about a company. Online shaming impacts employee morale, …
Continue reading “Why Nordstrom Has Mastered the Art of Online Brand Management”
Personas allow companies to get a general idea of who and what their customers are looking for. It allows you to point out key components of what they might like and what would draw them into your store/website. The more detailed, the better. Using a “character” helps the company be able to target personalities and …
Online advertising is considered the pillar of “free” compared to the traditional way of advertising such as in a magazine or in the newspaper. The current model of advertising is based on what the marketers want consumers to see. Advertisers have a way of presenting a topic such as smoking and making it sound as …
What is search ranking? Search ranking is your websites position in the search engine. Ranking for a webpage can be incredibly important. Depending on what words and questions are asked on your webpage will determine how high your website is in the search engine. This affects the performance of your company and allows it to …
Continue reading “What To Do When Your Webpage Doesn’t Rank.”
Conversation is a talk, especially an informal one, between two or more people, in which news and ideas are exchanged. This concept is a main way companies can be successful. Creating a website to draw viewers in creates that conversation. Having a landing page that is interesting and exciting will show the viewer what they …
Continue reading “5 Ways to Increase Landing Page Conversions”
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