
In my imaginary scenario, I will be accepting a job in Brazil. The United States and Brazil differ greatly in certain areas of Hofstede’s cultural dimensions. Starting with power distance, the United States is rated lower in this area as Americans do not appreciate there being a direct display structure enforcing a hierarchy. Brazil, is the opposite, as this country has a higher power distance and does respect having set hierarchies in place. Authority figures are highly regarded and it is important for subordinates to respect and listen to them, not question them as they may in the US.
The second cultural dimension is individualism vs. collectivism. The United States represents an individualist culture where people are focused on their own success and freedoms. Brazil is the opposite in this regard, as there is a strong collectivist culture focusing on how families and groups are connected and influence the lives and decision making of societal members.
With the third dimension, the US and Brazil have some more common ground. This dimension is masculinity vs. femininity and in both cultures, there is an emphasis on masculinity, which involves the competitiveness in society. The US has a stronger focus on masculinity since there is a lack of emphasis on the importance of community compared to Brazil, but both cultures are towards this side rather than the other.
The fourth dimension of uncertainty avoidance sees the US and Brazil at opposite ends again as Brazil has high uncertainty avoidance or not trusting the unknown compared to the United States who has low uncertainty avoidance where members do believe in taking risks.
Brazil and the United States are on the same page again when it comes to long-term vs. short-term orientation as both countries enjoy the short-term benefits of achieving rewards or receiving results sooner. The two countries are also similar in regard to the final sixth dimension that focuses on indulgence vs. restraint as both Brazil and the US believe in having fun and relaxing.
Given what I know about the differences between the US and Brazil, it would be my focus as a business employee to work on building relationships as soon as I arrived at the new job. Getting to know my colleagues and building a strong community with my team would help me fit in to the collectivist culture. I would also make sure I was respecting those in higher positions than me and making it clear I am in charge of my subordinates. Upholding the respect and understanding of hierarchy in Brazilian culture would be important for me to establish early on. This strategy fits well with the recommendations featured in the Harvard Business Review Article “Three Keys to Getting an Overseas Assignment Right,” which include: doing my homework, building a support network for myself, and focusing on my personal development. In applying that last suggestion to the collectivist culture of Brazil, it may involve focusing on the personal development of myself within my team and making sure I am supporting my colleagues as well.
I would be convinced to take this job for the new experience of working in a business in a new country. This would be a challenge, but it would teach me a number of vital skills needed to be capable of adapting to any business environment and learn how to incorporate myself into a new culture and a functioning business within that culture.
Sources:
https://www.researchgate.net/figure/The-dimensions-of-national-culture-of-Hofstede-for-Brazil-Source-authors-adaptation_fig1_350544037
https://www.theculturefactor.com/country-comparison-tool
https://hbr.org/2009/10/three-keys-to-getting-an-overseas-assignment-right