While recruitment and selection are indeed crucial for an organization, there are a few factors that would sway companies to allocate more resources toward their marketing or product design instead. Firstly, prioritizing marketing directly impacts the ability of the company to increase its sales or market share. When marketing campaigns are successful, they provide instant financial benefits, whereas the benefits from recruitment and selection typically take longer to notice.
Furthermore, allocating more resources to product innovation can result in higher quality products, allowing the company to differentiate itself from its competitors. As a result, the company increases its market visibility and is likely to become more recognizable. Additional strengths of allocating resources towards marketing or product design are dependent on the size of the business. In the case of a smaller company with limited resources, they need to prioritize generating revenue to fund their growth.
On the other hand, neglecting recruitment and selection can hinder the company’s ability to innovate or execute the strategies and products previously mentioned. As mentioned in the class material, turnover rates are costly due to the company’s investment in onboarding and training. Additionally, talent shortages result in high turnover rates and challenge the long-term stability of the company. Solid staffing builds a solid foundation for a company. Along with employees come their skills, dedication, and innovation. Overall, by prioritizing marketing and product design first, companies achieve a place in the market. However, recognizing the importance of recruitment and selection is vital to ensure long-term success and sustainability.
