What Digital Marketers Should Do To Better Manage Their Online Brand

Create Content with Honesty Content marketing is an important tactic to attract readers and engage potential customers. You can start by creating a blog to use content marketing. Blogging can help your brand to educate audiences, provide an SEO boost for your website, and helping searchers know your brand more easily. Another effective channel for …

Social Media Certification Experience

Which certification did you complete? I completed the “Social Media Certification”. I choose to complete this certification because I am a social media addict. I usually spend many hours refreshing Instagram, Facebook, and watching Youtube every day. Furthermore, I even set up a public Instagram account sharing my dining brief, travel experience, and study abroad …

Knowledge about Personas in Email Marketing

What is a persona? Persona is a fictional, generalized description of your ideal customers. Instead of choosing a real person as the target customer, you need to imagine a person that doesn’t exist. Personas can also make customers or users tangible and concrete. More and more marketers are using personas as a method to understand more about …

The potential hazards that online advertising presents for society

This is a horrible but true story. Last week, my boyfriend was thinking of buying a new Samsonite luggage and using his laptop to search for the information. He also asked me for my opinions about which one he should buy. That night, a scary thing happened. When I was using Facebook on my phone, …

What To Do When Your Webpage Doesn’t Rank

Do you have a poor performing webpage? Are you struggling with improving the search ranking of your webpage? Here are some things you need to know and recommendations that may help you to solve your problem! What is SEO? SEO means search engine optimization and is a way of internet marketing. SEO is to improve …

5 Ways to Increase Landing Page Conversions

Do you have such experience? When you are browsing a website, a pop-up ad attracts your attention. However, after you click the ad, the landing page sometimes is not that interesting than you thought. Isn’t it disappointing? Successful online marketing shouldn’t stop at the pop-up ads, and the landing page is also important. Therefore, let’s …