Nov 13 2009

Japan 2009: Niigata – Agritourism and Koi Kichi

I’m in Japan again to continue learning about the Japanese Koi industry. I’m currently in Niigata, generally considered to be the birthplace of Nishikigoi (koi) keeping and production. What began as rice framers rearing carp as an additional food source in small rural villages  has evolved into a major industry that rivals rice production and brings hobbyists and dealers from all over the world to this mountainous area of Japan. This is now an industry that really caters to the international markets. I’ve  read that 80% of the koi produced in this area are exported out of Japan. Further a thriving sub-industry has developed catering to the international koi dealers and their customers, the koi Kichi (Koi crazy),  that travel to this area every year to view and purchase nishikigoi, a unique example of agritourism. Below are a few images that illustrate the extent to which nishikigoi have become part of the landscape here in Ojiya city and the surrounding countryside especially as the local breeders and the small communities have developed an infrastructure to cater to the visiting koi kichi.

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One Response to “Japan 2009: Niigata – Agritourism and Koi Kichi”

  1.   dog grooming businesson 13 May 2010 at 10:53 am

    Looks like an amazing place and a fantastic cultural experience. Amazing though, how koi is shipped out. 80% is a huge figure so apparently they are more dependent on its production than I first had thought?

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