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Beaver Nation 30 Second Institutional Spot – 10 Favorite Things

My first blog post comes in the form of our brand new 30-second institutional spot. This is the commercial that will be played during sports broadcasts and ad buys for the Beavers. The team contributed to production of the commercial with collaboration from the OSU Marketing team. I want to offer some of my favorite […]

The Big Board – Top 50 sites at OSU

Over the last year or two we have been working to get our google analytics profiles under control. When they were initially setup there wasn’t much future thinking involved. At the time it wasn’t the go to metrics source for our sites, so I am not surprised that it was developed a bit hastily. We […]

Tour and Toys

This is a quick video tour of our new office space. It is also a test run of a new toy that Justin put together. He picked up the new GoPo HERO3+ and built a motorized brushless gimbal. Which of course means, a thingy that helps keep the camera stable and smooth while you move […]

UCDA Conference

Santiago and I had the honor of presenting the closing talk at this year’s University and College Designers Association (UCDA) conference in Louisville, KY. Here are the slides from our presentation on content marketing and the role that designers can play. So glad we had the chance to share some of our talented team’s work […]

New Work Space

This next June will mark seven years from when I started working in the Marketing Department as an intern. From there transitioning to where I am today in Web Communications. During that time rumors about moving offices always seemed to persist. Every other month there was a different remodeling, renovating, redesigning or re-something idea floating […]

Analytics: July/August 2013

July and August were all about getting rid of the (awesome) commencement stories we worked so hard on in the spring and replacing it with awesome content that could see us through the summer and straight into school. Here’s a look at the stories we took down. Stories up on the site at this time […]

Analytics: End of Spring Term-ish…

Each time a homepage story is uploaded, one is taken down. When it is, we make sure to take a look at the analytics of the stories we remove. Here’s a look at the pageviews of previous homepage stories: Many videos are also attached to these homepage stories. Here’s a look at the analytics from […]

Flower Goddess

Our team came up with a great microsite recently. It was one of those projects that grew organically out of collaboration and experimentation…nothing about it was planned in advance. Darryl was working on a video for the Spring Fashion Show put on by the School of Design and Human Environment. One of our best kept secrets […]

The Freedom to Fail

  You might wonder how the title of this relates to the above photo so let me try and establish the scene. Darryl (AKA “Da-REAL Deal”) squirreled himself into some kind of tiny sled. The reason this tiny sled exists still evades my comprehension. Justin then attached this strange sled to his waist much like a […]