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Web Communications

New look for the OSU Admissions blog

September 22nd, 2011

Working with Blake Vawter and Derek Whiteside in Admissions and Enrollment Management, we’ve rolled out a new look for the OSU Admissions Blog.  It integrates some multimedia features and videos that are companion pieces to articles in the printed viewbook. The Admission’s Office pioneered effective blogging on campus, and they’ve led the way in using SEO to drive traffic back to OSU.

Popularity: 24% [?]

Changes, changes

September 22nd, 2011

We’re sorry that we’re losing two of our amazing staff members this fall. Carol Andrews, after more than twenty years at OSU, a time that included building the university’s first websites from scratch, retired as of September 1st.  The great news is that she’s still sticking around part-time on Tuesdays and Thursdays, so we’ll continue to tap into her wealth of knowledge, talent and matchless customer service attitude.

Truen Pence, our Digital Brand Manager, is also leaving OSU on October 7th.  Truen has been an invaluable leader for OSU online. He created the visual design for our award-winning home page, and you can’t look anywhere online without seeing his hard work. He’s been a tremendous force in creating a welcoming, consistent and contemporary image of the university online. Truen is heading to the Pacific Northwest College of Art where he will be directing web and creative activities.

We congratulate both Carol and Truen, and thank them for everything they’ve done for the university.

Popularity: 14% [?]

New commercials

September 2nd, 2011

Our talented team worked with University Marketing to produce OSU’s two latest television spots:


YouTube Direct

 


YouTube Direct

 

Popularity: 13% [?]

OSU Colleges launch two new sites

August 23rd, 2011

We’d like to congratulate the communications teams at the College of Pharmacy and the College of Public Health and Human Sciences for launching new sites. These were two very large projects that included teams at the colleges as well as Web Communications and Central Web Services.

The new sites model OSU’s brand guidelines and tie closely to our home page, but they also retain some unique qualities for the respective colleges.

We’re nearing the midpoint of our push to get all of our colleges into an aligned, current, unique look that is based on the Drupal content management platform.

Thanks to everyone who worked hard on the sites.

Popularity: 10% [?]

We’re hiring interns

August 2nd, 2011

One of the best parts of working at a university is the opportunity to work with talented and motivated interns.  This year we graduated a crop of excellent interns who will be taking professional work samples into the job market. Most have already landed great opportunities.

We’ll be hiring a Web Content Intern and a Motion Graphics/Design Intern. Descriptions are below. Email us with any questions or send your resume if you’re interested in applying.

Web Content Intern

The Office of Web Communications at Oregon State University is seeking an intern with strong writing, multimedia and web skills to edit, create and update online content. Our office is responsible for the central online marketing and communications efforts of the university, and we provide an excellent opportunity for students interested in new media communications, journalism or marketing to develop a strong portfolio of work samples.

Web Communications offers a flexible, fast-paced work environment, and our interns immediately engage in real world projects ranging from advertising campaigns to site maintenance.

This intern performs a range of tasks, from writing feature content, creating page layouts using our Drupal content management system, migrating websites and creating and updating multimedia elements.

Applicants should have most of the following qualifications:

  • Excellent writing skills
  • Basic HTML
  • Experience with content management systems (Drupal, WordPress or similar)
  • Experience selecting, cropping and editing photos

Additional qualifications:

  • Video or multimedia production skills
  • CSS and PHP programming capabilities
  • Strong photography skills
  • Graphic design for the web
  • Flash or After Effects

Motion Graphics/Design Intern

The Office of Web Communications at Oregon State University is seeking an intern with strong motion graphics and design skills. Our office is responsible for the central online marketing and communications efforts of the university, and we provide an excellent opportunity for students interested in motion graphics to produce a portfolio of professional work.

Web Communications offers a flexible, fast-paced work environment, and our interns immediately engage in real world projects ranging from broadcast commercials, web videos and animations for the OSU Jumbotron.

Applicants should have most of the following qualifications:

  • Excellent design skills
  • Fluency in a range of Adobe CS applications
  • Experience with After Effects, Flash or both
  • Design for the web

Additional qualifications:

  • Photography
  • Video production
  • Video editing in Final Cut Pro
  • Print design skills

Popularity: 43% [?]

Demo Reel

March 16th, 2011

The Web Communications Office now has a demo reel of recent video, multimedia and motion graphics work. Thanks to our team of phenomenal interns for putting it together (and for doing much of the featured work).


YouTube Direct

HD motion content is now a primary facet of communicating on the web, and our goal is to make sure OSU stays on the leading edge, and to provide services to units across campus who want to reach audiences in this medium.

Popularity: 20% [?]

OSU featured in social media case study

March 8th, 2011

It’s great when our institution receives positive recognition. In a series of case studies from the consulting firm Fathom Online Marketing, Oregon State’s efforts have been recognized as an example of best practices. This is largely due to the efforts of Web Comm staffers Kegan Sims and Celene Carillo, and the numerous other communicators on campus who’ve found innovative ways to use social networks and the Powered by Orange campaign in their outreach efforts.

We were also recently ranked 17th nationally in another report that assessed activity levels of 270 colleges and universities. We haven’t read the full report, but an associate from the reporting agency shared the following details about OSU:

  • Overall Social Media Activity: Top 10 among colleges with 20,000 to 30,000 students
  • YouTube Upload Views: Top 10
  • Facebook Ranking: Top 35
  • Twitter Ranking: Top 65
  • iTunes U Ranking: Top 55
Thanks for all the hard work of our team members who keep experimenting and developing best practices on the fly in this emerging communications environment.
You can find guidance and a survey of many of the great social media efforts from across campus on our Social Media Directory. And don’t hesitate to contact the Web Communications Office with questions or for support as you plan your overall online communications strategy.

Popularity: 47% [?]

OSU brings home gold from Vancouver

March 3rd, 2011
Grand Gold award certificate for OSU's redesigned home page

CASE awards only one Grand Gold certificate in each category. OSU's home page was recognized for "best overall website."

OSU’s redesigned home page brought home a Grand Gold Award from the Council for the Support and Advancement of Education (CASE) at the annual conference where winners in a number of communications categories are selected from hundreds of entries from colleges and universities across the western U.S. and Canada.

This is especially rewarding given the fact that the home page was a collaborative project that had contributions from all over campus in both advisory and technical roles. The design and development was implemented through a communications and IT partnership that brought the Web Communications and Central Web Services teams together.

Lead graphic designer on the project, Truen Pence, was singled out as a CASE Rising Star for his portfolio of strong work and his community collaboration and leadership.

Congrats to all who worked on the project. It’s great to see teamwork recognized.

Popularity: 39% [?]

OSU Authentic Theme brings Brand to WordPress

March 3rd, 2011

Through partnering with Central Web Services, we were recently able to bring a robust, branded theme to WordPress. This has been a tool that has been missing from our kit to to date. We’ve had older themes in place, but none of them followed the Brand guidelines.

This new theme is designed for creating a blog or online newsletter that complements your Web presence. You can even run a small site on it as WordPress functions like a basic CMS. The College of Pharmacy already has this theme up and running. And in fact, we’re now using it in this blog as well.

You can read more about the theme and how to use it in the Web section of the Brand Guidelines.

Popularity: 48% [?]

OSU home page stands out

January 22nd, 2011

In this recent post on a design blog, OSU’s home page was hailed as a standout in an informal survey of 50 college websites from 50 different states. Designer Josh Johnson noted:

Attractive colors, great use of contrast, solid implementation of modern web technologies, quality photography, and strong alignment: all important pieces in the recipe for good web design. This site really hits me as as case of modern attractive design. Way to go Oregon [State]!

We’ll forgive his little flub at the end. Hats off to visual designer Truen Pence on the Web Comm team, and to everyone from WC and CWS who made this a “solid implementation of moder web technologies.”

Part of the goal of our Integrated Marketing and Communications plan is to communicate a contemporary image of the university. This feedback helps us know we’re on the right track.

We’re now in the process of working with many colleges to help them develop templates and themes that model the OSU home page while retaining unique qualities for their respective schools. We hope to work through all of these sites over the next year to 18 months.

Popularity: 10% [?]