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Web Communications

How big is Super Grande?

February 19th, 2013

Here are three things you can learn today.

The Grande Super burrito at La Rockita (downtown Corvallis) is too big. I know wouldn’t typically ever think of saying that phrase, but the thing is just way to big. It broke open and spilled every where. Quite tasty, but a big disaster. Sorry I don’t have any pictures to back this up (was a hot mess). You are going to have to take my word for it.

The Cannon 5D Mark (mark I) is almost eight years old. It is easily the most seldom used camera in our office. Since it has no video functionality it is typically left in the drawer, as we don’t do very much still photography. However, we have been doing a ton of time lapses lately and the fact that it is a full frame camera (not cropped sensor like most of our other DSLR’s) means you can do some really brilliant time lapses. There are tons of options out there as far as cameras, but if you are an in-house production unit and are looking to ramp up your time lapse capability getting your hands on an original 5D would be well worth the investment. You can pick up a refurbished one between $500-$800. Like I said, it doesn’t shoot video, but can really bang out some stunning time lapse scenes.

The University Marketing Department at OSU (in our division) has recently put up new banners around downtown Corvallis. They depict all the many things that make up Beaver Nation. I think they turned out great. On the way to the aforementioned  burrito lunch (still too big) we snagged a picture outside the lovely Benton County Courthouse.

Kegan-

Teenagers and Web Usability

February 19th, 2013

I was recently sent an interesting article. It was a study done by the Nielsen Norman Group on Teenagers and how they use the web. It contrasts this study with others done on different age groups. If you are interested in the subject I encourage you to read the full article. I will be honest it doesn’t paint teenagers in a positive light, but lets be honest they probably deserve it. I think the chart below pretty much sums up all of their general findings. Like any usability research we shouldn’t jump to conclusions (unless you have a jump to conclusions mat) and make drastic or sweeping changes to how we do things. However, having an ever increasing understanding of the audiences we try to serve will only make our work better.

Kegan-

The Most Valuable Book Ever Published!

February 4th, 2013

I recently picked up a sweet new book, at the News and Research Communications Rummage Sale, called “The Most Valuable Book Ever Published”. With a title so bold you have to give it a second look. I bit the bullet and picked it up along with some Mardi Gras beads (you never know when they might come in handy around the office).

If I wasn’t convinced the tagline pushed me over the top. “Opening the door to understanding greater health, success and prosperity. This book promises a lot, and it delivers!”.

At first glance I thought the book was a giant ruse. However, it actually has some cool stuff in it. Including tips on how to avoid chronic health problems, how to enhance your sex drive, how to “Beat the Moody Blues”, natural cures for common ailments, personal finance, travel tips and a guide on just about any topic you can think of. It doesn’t have a published date, or even authors name for that matter, but it has a very nice 80′s feel to it.

So, I will try to share some of these golden nuggets from time to time. I suppose this is some form of copyright infringement, but I like to play fast and l0ose with rules so here we go!

(paraphrased in some sections for sanity)

10 Steps to Greater Creativity

1. Think about yourself and your past.

By thinking about your experiences, you can uncover new facts or new relationships among different data you’ve collected, which might lead to greater ideas. Also, you can rid yourself of any inhibitions about creativity you might have buried in your past.

2. Don’t get trapped in a role.

If you select a defined role, such as the businessman wiht the conservative three-piece suit, you might find it harder to break away and become the Picasso of the board room.

3. Think like a child.

According to legend, Albert Einstein discovered the theory of relativity by imagining himself flying at the speed of light.

4. Write down all your ideas.

Don’t worry if your ideas seem far-fetched or crazy. Just get some ideas on paper. Judge them for sanity later.

5. Confront your frustrations.

See if you can figure out what is stopping your creativity, and then write about it. This will help free up the flow!

6. Change your surroundings.

Go to another room, take a walk, change your clothes or maybe do a few chores. Sometimes it helps to get away from the problem entirely for a while by imagining yourself somewhere you would really like to visit.

7. Analyze your ideas.

Now is the time to review your ideas and see if any of them have potential.

8. Don’t worry about making mistakes.

Failure happens to the best of us. It is a well-known fact that Einstein did poorly in school, was fired from his first job, even his doctoral dissertation was rejected by his university. But he never gave up. If you fail, figure out what didn’t work and then try again.

9. There is no excuse for not being creative.

It doesn’t matter if you are 80-years-old, crippled or completely lacking in spare time, you can still be creative. If you don’t have spare time then be creative on the job.

10. Live with encouragers, not discouragers.

If a friend or family member tries to discourage your creative efforts by telling you your ideas will never work, find people to associate with who will support your ideas.

Creative thinking is not just one method of climbing the ladder of success — it is a way of life. When you open up your mind to the potential for new ideas, you learn the joys of exploring, experimenting and figuring things out for yourself. You learn how to live.

-Kegan

State-focused recruiting pages

January 15th, 2013

We recently partnered with the Admissions Office at OSU to update some Web materials for state-by-state recruiting efforts. By building a custom experience for prospective students from individual states, we hope to personalize the digital admissions process, showing what it’s like to come to campus and give them state-specific information.

The sites are simple, small and feature a responsive layout. They also feature an updated video tour of campus, as well as a new photo tour experience.

If we can make the transition process a little more smooth to those new to Oregon, then I’d say that’s a success. Now it’s time to watch how it works, gather feedback, test, refine and repeat.

Here are a few of the state-specific sites:

- David

Darryl’s on board

January 15th, 2013

I’m thrilled to welcome our new multimedia producer, Darryl Lai, to the Web Communications team. With Justin Smith moving over to support Pac-12 Network programming and manage our overall department video production, we needed to fill his old role. And we were extremely fortunate to find Darryl’s mix of skills and enthusiasm.

A graduate of Oregon State’s College of Business, with a minor in New Media Communications, Darryl worked at Planar before coming to OSU. He excels at storytelling across a range of media. He brings an excellent body of work, solid web skills and positive energy to our group. We’re looking forward to great things from Darryl.

- David

Foundation collaboration nets gold from CASE

January 15th, 2013

Last fall, we had the honor of working with the OSU Foundation on a project for an annual dinner to induct new members of the Harris Society. Our entire team pitched in to create a series of six videos that played throughout the evening on the largest HD screens I’ve ever seen.

I just learned that this project will be earning gold recognition at this year’s upcoming CASE event. It always feels good to be recognized by our peers for our team’s hard work and creativity. Congrats to the whole crew, and our partners at the OSUF.

- David


YouTube Direct


YouTube Direct


YouTube Direct


YouTube Direct


YouTube Direct

Accessibility on our minds

December 7th, 2012

During a recent Educause session on website accessibility, Oregon State University ranked 5th out of 135 universities. We’ve moved up from the middle of the pack, and this is certainly a sign that we’re heading it the right direction.

http://data.oaa-web-accessibility.org/schools

http://www.educause.edu/annual-conference/2012/athletic-rivalries-and-web-accessibility-who-sweet-16-year

Having a committed and knowledgable team at Disability Access Services and the Office of Equity and Inclusion is a big reason we’ve been doing so well. Also, commitment from IT and Central Web Services has also helped move this forward. Web accessibility isn’t the domain of one department, and to do it well you need collaboration across campus communications, IT and administration. We’re lucky to have a great team.

Beaver Nation United

October 16th, 2012

For an upcoming football game all OSU fans are encouraged to wear Black apparel. It will be one of the first night games at Reser in a long time, so it should be a pretty incredible atmosphere. For the last decade (when we started winning) it has been a tradition for students to camp out for tickets the night before they are available. This year because of our surprising success the army of campers has grown quite large.

In the past we have taken hot chocolate, snuggies and blankets out to the usually wet and cold group. However, this year because of the importance of this unique wear black game we got almost 500 t-shirts and delivered them to the students. We loaded up our electric car and took off.

Sparky loaded down with Beaver Nation shirts.

These are the parts of the job that aren’t covered in your position description and you wouldn’t really hear about it during an interview, but it’s one of the reasons it is fun to work at a university. If you have never given away free shirts then you just haven’t experienced all the joys in life. These students look at you like you are carrying stacks of gold. They thank you, they bow to you and sometimes they call you the Boss, man, chief, hero or any number of “bro” compliments.

So cheers to t-shirts, cheers to free stuff, cheers to the Beavers and cheers to fanatical students!

The start of the camping line. They had one of the better setups.

Some groups had been there so long they had semi permanent setups.

The coolest dog of all the campers. This guy was very well trained and looked awesome. Could have spent the whole time taking pictures of him.

This group won the who is the most excited to get a free shirt contest.

Keeping everyone entertained with a little jam session.

Studying…. well you have to admire their commitment to education!

By the end of it all it started to rain, but true OSU problem solvers working together to get that fire going!

CLA launches new site

September 17th, 2012

Screen shot of College of Liberal Arts website http://liberalarts.oregonstate.eduAt universities or any large organization (just like in families) it’s always a challenge to treat all units, departments and groups equally. Somebody always gets the hand-me-down sweaters or their big brother’s winter coat. Our College of Liberal Arts, despite being dynamic and diverse, as well as one of our largest colleges, has been doing a great job using our standard templates, but since I’ve been here we haven’t been able to help them get to the front of the pack.

Until last week.

The CLA now has a brand new site and a new domain (liberalarts.oregonstate.edu) and they’ve officially got the latest and greatest. The site is in Drupal 7…only a handful of other sites are using that version. And the theme, based on our Doug Fir theme, has some nice responsive elements and a fresh new look.

There’s always a risk with being an early adopter. If you’re the first with a site, you’ll be on the front line, testing out new features. New versions are all essentially in “beta,” and there have already been a few glitches to fix. But still it’s a good feeling to have the CLA out in the lead so that, after years of patience, they can finally feel what it’s like to be the first one on the block with the new iPhone or other cool gizmo.

Also, with a brand new communicator on their staff in former Web Comm writer Celene Carillo, they’ll be in great shape for a long time to come.

Thanks to Celene with her help in launching the site, and also the team at Central Web Services, who always go above and beyond on the college projects, putting out last minute fires and crafting elegant solutions under deadlines and continuous changes.

- David

Whatever gets the job done.

August 27th, 2012

In our department we value creativity. We have a pretty relaxed environment. Hours aren’t 100% scripted and our dress code is pretty relaxed. We have a voice in the design of our offices and creative spaces. In the Higher Education world I would say we operate outside of the norm.

However, none of this would work if we didn’t also value hard work and have pretty high quality standards. As the title suggests whatever it takes to get the job done is sort of our mantra. If that means working from a coffee shop, or alone in your office. If it means blasting 80′s rock or listening to Mozart on your headphones. We do what works best.

The video below is what gets me pumped up in the morning and ready for my day. What is your ideal work environment? Let us know in the comments.

-Kegan


 

 

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