STORIES

YouTube has to be part of your media strategy

Since the Web first came out (in my world that happened when I bought my first copy of Adobe Pagemill in 1996), the field of communications has been in a continuous state of upheval. Now add the current economic crunch and anything can happen. And anything is happening. Newspapers, magazines and other media outlets are […]

Presentation

Here’s a link to an excellent PPT presentation that comes to us by way of Chester Bateman.

iTunes U – soft launch

We’ve quietly gone live as the first public institution in Oregon to have a presence on iTunes U. But I won’t go too far in claiming that we are way ahead of the curve on this one. Other institutions have been up and running for years. Still, it’s an important part of an overall move […]

Social Media Specialist

The Web Communications team is seeking a Social Media Specialist to help us organize our expansion of the OSU Web presence into the social arena. This is a growing and dynamic space, and we feel that a dedicated full-time position is not so much progressive as it is necessary to what we are doing on […]

YouTube channel gets some ink

Our incipient OSU YouTube channel and Web Comm grad assistant Justin Smith, were featured in this morning’s Gazette Times.

The project list

The Office of Web Communications is pleased to have a hand in the following projects. It’s been quite a fall and we’ve seen our team stretched in new directions to good results. Office of Government Relations This is Your OSU: A Report from President Ed Ray Office of Financial Aid We’ve also expanded our numbers […]

Thoughts on content management

Many Oregon State Web communicators use software called Drupal to manage their content. Content management is an efficient way to distribute editorial responsibilities. Also, by placing your content into a database-driven system like Drupal, it becomes easier to search, update, categorize, reuse and syndicate. But this doesn’t mean that moving to a content mangement system […]

Google Insights and the coach

If you haven’t yet experimented with Google Insights, it’s definitely worth a look. It combs through all Google searches for specific terms and produces reports based on time and volume. For example, you can see if there’s a peak of interest for the terms “oregon colleges” and “university admissions” and you might plan your Web […]

OSU YouTube channel

I’d like to say that we’re breaking new ground by launching an official YouTube channel for Oregon State. But in truth there are plenty other universities already out there. Perhaps the most trafficked and referenced YouTube presence even belongs to a school in our conference. But I don’t feel like we’re arriving too late to […]