STORIES

Beaver Nation – Creating a Sense of Place

Our latest digital campaign is underway. It’s our Beaver Nation interactive documentary, and it’s following the themes of the ongoing Beaver Nation efforts led by our sister unit, University Marketing. The whole campaign launched last year with our new commercial (also produced by our team in partnership with University Marketing). What the interactive documentary does is establish […]

Homepage Design Update

If you check the OSU home page after Friday, April 25, you might sense there’s something different. It’s not your mind playing tricks on you. We’ve made a complete overhaul of the design and structure. While it looks much like the previous version of our site, there are quite a few changes. A host of […]

Snow Day 2014

Classes may have been cancelled, but the campus was bustling with students and faculty taking in the rare site of a foot of snow blanketing our gorgeous campus. Everyone was capturing the moment with cameras and smartphones, or just standing and reverently soaking it all in.   – David

Teamwork pays off

I’m very lucky to be able to work with an absurdly talented team. This year their work was recognized for excellence by CASE, our professional organization, for three different projects. The  silver award for “Floralia,” an interactive storytelling site that features rich content and immersive design, is especially rewarding because that project was conceived and […]

We are Interactive Communications

The Web Communications department has changed dramatically over the past few years as we try to keep pace with the evolving digital landscape. The advent of web video, social media and mobile devices has redefined how we communicate.  As a reflection of these changes, our team has grown from three web specialists to a group of […]

UCDA Conference

Santiago and I had the honor of presenting the closing talk at this year’s University and College Designers Association (UCDA) conference in Louisville, KY. Here are the slides from our presentation on content marketing and the role that designers can play. So glad we had the chance to share some of our talented team’s work […]

Flower Goddess

Our team came up with a great microsite recently. It was one of those projects that grew organically out of collaboration and experimentation…nothing about it was planned in advance. Darryl was working on a video for the Spring Fashion Show put on by the School of Design and Human Environment. One of our best kept secrets […]

Ten rules for web content

From our presentation at the Drupal Bootcamp earlier this week, here are ten tips for better web content. Follow these and your page will automatically be ahead of most of the others out there. Use brief introductory copy on every major page: three lines max, aimed at new users Avoid dense blocks of text Make page […]

Rebranded

Maybe it’s a coincidence that we completed a re-branding effort with eleven of our twelve college websites around the same time that the new Beaver Athletics brand was launched. Like that effort, this project was a long time in the making. Three years, in our case. The colleges that opted to work with us, beginning […]