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You can take a lot away from this, but the part I want to focus on is the fact that it was made by students at the university. It was nicely shot, it followed a planned out script and definitely hit home with the intended audience (other college students). Having a student body who produces quality content like this can’t be underestimated. The reach this video has will typically exceed what we are able to muster with university resources.

Videos like this get passed down the chain to prospective high school students who, yes want to get a quality education and meaningful career, but also want to have fun and typically don’t think further into the future than what they are going to do on the weekend. No it doesn’t mention academics, esteem or any of our selling points, but it does create a link, in their brain, between OSU and fun. Outside of mind control this is about as good as it gets for influencing opinion and sentiment in our audiences.

-Kegan

It’s Civil War time again and battles of all types have been raging between Oregon State University and the University of Oregon. In the middle of it all the Web Communications department has been waging a war of our own. For the last few months it has been our goal to surpass the number of Duck channel views and subscribers on YouTube. Well what better way to accomplish a goal than to take advantage of a rabid and passionate audience. Because of the incredible support and dedication of Beaver Nation we were able to accomplish our goal (on the actual day of the civil war none the less!).

Much of the success can be attributed to clever cross promotion on our other social networks. Also, we had some real success recently with a couple videos. Even reaching the top 25 videos on YouTube EDU.

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-Kegan