Integrated Marketing Communications is an academic sounding phrase that really just means you need to make sure the people across your entire organization are all working towards the same end. Now I’m sure specialists in the field will argue that it is much more than that and they will give you examples and layers and [...]
Posts Tagged ‘marketing’
I recently had Jimmy Johns for lunch. If you aren’t familiar with the franchise I will try to sum them up really quick. They are a sandwich shop and their competitive advantage is that they are fast, really fast. Most of the time, when you walk in and order, your sandwich is ready by the time you [...]
Part of us met with local team members to plan out our marketing strategies for the next two years.